Sony Ericsson CEO: We’re About the Entertainment Experience, Expect Big Surprises in Next Few Months


This is one interview that just made my day. Speaking with Global Atlanta, Sony Ericsson CEO Bert Nordberg was put under the microphone and asked about several areas of the mobile phone business and how Sony fits into a circle that seems to be on the verge of exploding. He stressed that the “Sony” part of it was all about bringing a unique entertainment experience and that the Ericsson part was about bringing a great phone experience.

It’s worthy to mention him separating the two entities this way as we’ve long heard about a supposed PSP Phone in the works. That’s not anywhere near concrete, but the way he dances around the word and concept of “entertainment” deserves some attention. Toward the end of the interview, he was asked what he thinks the next big thing technological innovation would be in the smartphone market. His response? They have some big surprises in the next few months, and they never announce them in advance. (This was followed by a nice, hearty chuckle as if he gets enjoyment out of teasing us!)

He answered the question as if he knows for a fact that whatever their company is doing will be unrivaled by any other smartphone manufacturer, Android or otherwise. A PSP Phone would certainly be unrivaled, but again, nothing is confirmed. We’ll be keeping a very close eye on Sony Ericsson leading into 2011 as we expect them to bring out more than “just another phone.”

[via Engadget]

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. While a psp phone still sounds good I have my doubts. Battery life and size being the major ones. I demand two analog sticks. Not nubs and I really hope they’ve gotten that message from the psp users. On the flipside, they most likely will pull an apple and create a psp 2 and a psp phone for sales if anything.

  2. I hope their big surprise is introducing CDMA models. My first and best mobile phone (sans Android) was a Sony on Sprint in the 1990s. But since the merger, SE has only been available on AT&T or T-Mobile. I’ve give them good consideration but have no plans to leave my CDMA network at the moment.

    Step 2: Be sure to introduce products with the current release of Android. Why anyone would even remotely consider buying an X10 with Android 1.6 is befuddling.

  3. Too bad SE is so slow to market and to update their existing handsets. I’ll stick to HTC, thanks.

  4. I hope the surprise is that they’re firing all of their incompetent management and winding up the company.

  5. I hope their surprise is that they’re porting all their PSP games to the Android market…making them available for all 2.1+ Android phones.

  6. I purchased a sony ericson experia mini mobile just 2 months ago.It had a battery problem.I submitted the set in Accel frontline services limited, cochin, Kerala, under complaint id SE311ACH10442 on 21 March 2011 but till date (23 april 2011) no positive reply from their side. I am a regular customer of sony ercsson, due to poor service i will not buy another sony product.

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