Samsung ‘Prioritizing’ Android Ahead of Windows Phone 7 and Its Own Bada



In a recent disucssion with Reuters that took place at IFA, Samsung head of marketing for their mobile division YH Lee asserted the companies commitment to Android as its main smartphone focus. Lee said, “we are prioritizing our Android platform” due to the operating system being “very open and flexible.” He also noted high consumer demand for the platform that has quickly risen as a prime challenger against Apple’s iOS.

This doesn’t mean they are counting out their own Bada OS which they still plan to focus on heavily outside of North American markets, but when mentions of Windows Phone 7 arose Lee seemed to relegate the OS to “professional, specialized” situations. Samsung’s stance shouldn’t come as a surprise, especially after their Android-based Galaxy Tab was one of the biggest stories emerging from this year’s IFA.

[via Engadget]

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  1. The fact it’s free probably helps a bit, too.

  2. With SonyEric recently forecasting their large presence in the Android phone market,the already large focus with Moto and HTC, and LG, Dell, etc playing catch up, followed by this statement from Samsung…Windows 7 mobile better be something special(i believe MS said earlier this year it would be ready for the holidays)cause if it doesn’t knock our socks off… it may get the same reception the Kin did…that my be the last nail in their coffin.

  3. The fact that it’s open probably helps even more than it being free (cost). It’s a “control” thing. Do you think Samsung could put a customized TouchWiz launcher instead of the standard Android launcher if this were on an iPhone?

  4. Bada was a Bada idea from the beginning.

  5. @HH, I see what you did there. LOL.

  6. Now that’s what I’m talkin bout! :) Samsung got the moola, and men power. Now let’s see em flex!

  7. Free licensing software, who wouldn’t pick that over any other platform?

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