Sep 2nd, 2010


In a recent disucssion with Reuters that took place at IFA, Samsung head of marketing for their mobile division YH Lee asserted the companies commitment to Android as its main smartphone focus. Lee said, “we are prioritizing our Android platform” due to the operating system being “very open and flexible.” He also noted high consumer demand for the platform that has quickly risen as a prime challenger against Apple’s iOS.

This doesn’t mean they are counting out their own Bada OS which they still plan to focus on heavily outside of North American markets, but when mentions of Windows Phone 7 arose Lee seemed to relegate the OS to “professional, specialized” situations. Samsung’s stance shouldn’t come as a surprise, especially after their Android-based Galaxy Tab was one of the biggest stories emerging from this year’s IFA.

[via Engadget]

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