Millennial Media Brings Third Ad-Serving SDK to Android


Even after Google’s acquisition of AdMob and the exciting ad features they showed off at Google I/O some time ago, Millennial Media’s keeping their own ball rolling as they gear up to release the third revision of their Android SDK. The new revision brings some of the features that their iPhone SDK have enjoyed for some time now.


· Static & Video Interstitials
· Expanding Banner
· Transparent Overlay
· Companion Ads

While this feature-set isn’t as extensive as the one we saw at Google I/O, it’s definitely the best set available until Google and AdMob are ready to launch what they’ve got up their sleeves. Developers, if you want a good reason to keep up with Millennial and try out their ad service, be sure to check out how much their Android requests have increased by month-over-month. If that compelled you, then shoot over to their developer site now to download the new SDK. Full press details are straight ahead.

Baltimore, MD —June 3, 2010 – Millennial Media, the largest independent mobile advertising platform, today released new Software Developer Kits (SDKs) for Android OS and iPhone OS, (Android SDK 3.5 and iPhone SDK 3.5.5, respectively). These releases mark the third SDK release on each operating system in less than six months. With comparable velocity, Millennial Media’s developer community has grown 138% since January 2010, due to the company’s platform-agnostic position and unparalleled mobile ad demand.

Millennial Media’s new Android SDK provides developers parity with iPhone advertising functionality, for the first time, including:
· Static & Video Interstitials
· Expanding Banner
· Transparent Overlay
· Companion Ads

These capabilities are not new to iPhone developers; but they were not previously available for Android developers. Speed to market is critical for developers, as advertisers’ mobile ad demands are continuously evolving. While other mobile advertising companies focus primarily on developer publishers, Millennial Media also strives to deliver a development platform upon which agencies and advertiser-side developers can deliver consistent, innovative creative, while reaching the broadest audience. The new Android SDK allows developers the ability to garner higher monetization opportunities by partnering with Millennial Media.

“On April 9, 2010, we released our iPad SDK and PadMedia Creative Suite™ for developers. The PadMedia creative provides increased user engagement opportunities for advertisers; and therefore, increased monetization opportunities for developers,” said Steven McCord, Head of Product Development, Millennial Media. “Our new SDK release includes deeper developer tools to integrate this SDK into iPhone or iPad applications.”

As reported in Millennial Media’s latest Mobile Mix: The Device Index, Apple was the leading operating system on the network, with a 62% share of Smartphone impressions. Android ad requests grew 77% month over month; since January 2010, Android has grown 282%. Android represents more than 10% of Millennial Media’s U.S. Smartphone impressions. iPad ad requests grew nearly 77% week over week for the first full month the device was in market.

The updated Android and Apple SDKs are live and available for download, via Millennial Media’s developer portal, mmDev, at

About Millennial Media, Inc.
Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers and developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named the 2010 OnMedia Top Private Company in Digital Media. For more information, please visit or follow us on Twitter @millennialmedia.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Do they continually drop your eCPM like admob does over time to keep your earnings like despite growing impression numbers? If not, then sign me up. We removed ads altogether from our lite apps because they deterred more users than the payout was worth.

  2. So, I’m not the only one noticing my eCPM drop with admob! And Millenial Media is a Baltimore company (local for me), so I’ll definitely check them out :)

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