Millennial Media Ad Report Suggests Android Is Gaining Ground


Another day, another mobile advertising metrics report. This time, Millennial Media’s reporting Android has grown 77% month-over-month  in terms of ad requests on their network. Since January of 2010, Android requests have grown 282%.


HTC was the fifth-biggest device manufacturer in the report thanks to their diverse catalog of devices worldwide, while Motorola’s offering played a significant part, as well. To date, Millennial serves 10% of its ads to Android devices pushing Android into the third-most spot behind RIM and Windows.

These latest numbers show that Android has been the fastest growing operating system for the network since the iPhone was introduced. It seems no one can get enough of reminding us about just how well Android is doing, and how fast they expect Android to catch up to its competitors in a year’s time.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. iPhone = 62% market share? Where’s symbian ?
    this is a bit wtf.

  2. @raon,
    it’s in the US. Symbian didn’t really catch on over here.

  3. I don’t know about these figures…

    I’d expect RIM to be significantly higher in terms of unit counts. The only reason Android and Apple are so high is because of how users are using the devices.

    RIM (and WinMo) users will most likely be using their phones in a professional environment, like email, document sharing, etc, meaning far less web browsing, and therefor, far less ad impressions.

    Apples users (and their numbers most likely include the iPod touch) are known for their flamboyant web usage, likely outweighing the RIM page views by several orders of magnitude. Android users, while slightly more reserved with their web usage, still use their devices in a similar fashion to the iPhone users.

  4. @quantum
    agreed. RIM users don’t user their phones like iPhone or Android users do and therefore, fewer ads are being served to them.
    Hence the deflated numbers

  5. Android & iPhone users use their phones a lot more.

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