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Samsung is manufacturing and releasing some of the most premium devices in the entire world, and the accompanying price tags make sure everyone knows it. Glass, aluminum, built-in features, this all adds up to a premium device and a premium experience, and a premium price tag. But what if we told you that you wouldn’t have to spend almost $1,000 for one of Samsung’s latest devices.
A new report from Reuters suggests that Samsung is gearing up for a new plan that will offer the best of the best at a discount. As with most good things, there’s a bit of a catch as the company is planning to sell refurbished devices.
Samsung would receive the devices from customers who signed up for its one-year upgrade program in various countries. Then, the devices would be refurbished and resold in an effort to “maximize its cost efficiency and keep operating margins above 10 percent.”
There are a few unknowns at this point in the process. First of all, there’s no word regarding how much of a discount these devices would be provided at. Secondly, it’s unknown how Samsung would refurbish these devices. Of course each device would be on a case-by-case basis, but even that can be a bit tricky if you’re trying to refurbish many devices at one time.
This plan will definitely appeal to many who don’t want to, or can’t, pay the premium prices that Samsung offers for its lineup of flagship smartphones. Additionally, this would help the company increase its market share in various countries that are beginning to see the onset of lower-cost competition.
We’ll have to see how this pans out, but if this plan comes to fruition, Samsung may gain a stranglehold on any markets that its already leading the way in. Would you purchase a refurbished flagship from Samsung if given the opportunity?
[via Reuters]
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