Dec 18th, 2015

It might not be as exciting to hear about an ASUS Zenfone 3 far ahead of launch like it is to hear about something from Samsung, LG or Motorola, but that won’t stop the leaks from pouring in. DigiTimes is reporting that ASUS is gearing up to launch the 3rd phone in their affordable ZenFone lineup, and it could be here as soon as May 2016.

While there aren’t many details about the device early on, it’s believed ASUS will look to introduce a fingerprint scanner, a feature that’s typically reserved for high-end handsets. Does that mean ASUS is looking to bring out a true powerhouse and break away from their status quo of launching affordable flagships?

Not necessarily. If you don’t remember, ASUS Chairman Johnny Shih addressed a similar question earlier in the year when revealing the ASUS ZenFone 3 would have USB Type-C. He attempted to quell fears of an inflated price tag due to the inclusion of the new standard by saying his company will eat the cost of a value-enhancing feature if it means increasing consumer satisfaction.

This seemed to imply that the company would do everything in their power to keep the ASUS ZenFone 3 within that $200 to $300 range despite desires to include features which are typically reserved for premium devices. I don’t know about you, but I certainly do see how adding a fingerprint scanner would add a ton of value for today’s consumer, especially since stuff like Android Pay is starting to take off. Let’s hope for more good news out of the Taiwanese OEM as the ASUS ZenFone 3 story continues to unfold.

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