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We’d heard Sony’s presence at Mobile World Congress would be a lot less exciting than years past, but we didn’t have a pretty good idea of what, exactly, they’ll be doing in Barcelona next month.
What they won’t be doing, according to information received by XperiaBlog, is holding a press conference. That doesn’t sound all that inaccurate considering Sony’s biggest competitors have already invited press to attend their respective shows and we have yet to hear a peep out of Japan’s biggest electronics maker.
Instead, Sony reportedly plans to simply attend the show with what should be a sizable booth and open it up on March 2nd like everyone else. That doesn’t mean we shouldn’t expect new announcements — the company is bound to bring something to the show — but they probably don’t deserve their own stage alone.
That would seem to confirm rumors that Sony won’t be announcing the Sony Xperia Z4 at the big show in an effort to change their smartphone release strategy and shift to focusing on fewer device releases each year.
As such, it’s likely Sony will host a separate event of their own later in the first half of the year to announce the latest flagship. Not a bad idea considering they’d have a lot to contend with at Mobile World Congress with Samsung and HTC rumored to bringing their next big things. Whatever they announce and however they announce it, we’ll be at Spain’s most popular vacation spot to check it out.
Aww man. : (
I know, i’m really pulling for them. I read nothing but great things from the Z3 =
combine this with the fact that I am on Verizon and it looks like I’ll be stuck with my crappy sounding Galaxy Note 3 for a while longer.
No biggie. Just received my new Sony Z3 Saturday. Nice of ’em to include front & back glass protectors compared to the eBay purchase last year that didn’t have them.
If att can get the z4 I just may…. If HTC can’t keep my interest
I honestly wouldn’t mind at all if they did an online only announcement of their next flagship closer to a full on global release!
They can let big news sites and tech websites prerecord well produced hands on videos with the Z4 and put them on an embargo to maximise buzz by releasing info, hands on, specs, official trailers etc etc simultaneously.
Pretty sure I read somewhere that Daniel Craig has been paid by Sony to push their next flagship so use the hype of the next Bond flick too!
News about how we will not receive news, from an event that will likely not happen.
That’s about as useful as buying condoms for a G.I. Joe Action Figure…
I need a job where I can make up fluff like this!!!