Jan 23rd, 2015

galaxy s4vs iphone multimedia

Welp, that does it. We’re all dumb. Well, that’s according to two loosely-related studies, anyway. Chitika recently released their report of mobile operating system usage by state for the United States. On its own it doesn’t say much — iPhone is used more in some area than others. You can checkout the chart below to see where it’s most popular (seems to be the bee’s knees out on the east coast).

But the side story here is that the result of this study correlates to another study that measured levels of education by state. Comparing the two side-by-side shows that places with the highest levels of education are also the places where iPhones are used the most. Here’s a map illustrating the results (dark green is smartest):

iPhone_map_ChitikaInsights

Coincidence? Any iPhone apologetic wouldn’t want to believe that much, but that’s exactly what it is. The truth is these studies don’t often give us the most accurate picture, and they’re just like any other ridiculous stereotype: one “outlier” from the bunch makes it a useless statistic to cling to, and last time I checked there are a hell of a lot of smart people who use Android phones (and just as many dumb ones using iPhones). Take from it what you will, but it most certainly isn’t to be taken as gospel.