We heard talk since last week of Sprint’s plans to start a pricing war in the US, and I think I speak for everyone when I say we’re more than ready. It was only 2 days ago we saw them take their first steps with a $100 20GB Family Plan for up to 10 lines. Pretty nuts considering each line got 2GB of data in addition to pulling from the pool of 20GB. Love it.
Today, Sprint is continue to make things uncomfortable for rival carriers by introducing a $60 unlimited data plan. The plan includes unlimited talk, text, and data and goes head-to-head with T-Mobile’s $80 a month unlimited plan. AT&T and Verizon? Well, they don’t do unlimited. In a press release Sprint’s brand new CEO Marcelo Claure said:
“People know Sprint for Unlimited. We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”
The new plan will be available to both new and existing customers starting tomorrow, with Sprint mentioning in order to qualify, customers will need to have purchased a device through Sprint Easy Pay, have paid for their device in full, or brought an existing device for service. It’s definitely a T-Mobile approach to doing things, and we can’t wait to see how the other big 3 respond.