Despite reports of a mass exodus of users leaving Vine in favor of rival services offered by Instagram or Snapchat, the video streaming social network has proven it has some staying power. Just about every few months we see a new update to the Android and iOS apps, usually ushering some new feature to keep it on the cutting edge of social. Their latest, geared more towards content creators than viewers, introduces “loop counts” for videos posted on Vine.
Similar to views on YouTube, Vine creators can now see exactly how many times their video has been “looped” in real-time. For those unaware, Vine videos feature a continuous loop similar to a GIF, with loop counts now telling you how popular a video is based simply on the amount of times someone sat there watching it over and over again.
Although not mentioned in Vine’s blog post, this could also be a way for Vine creators to finally gain the clout they need for potential advertising revenue. Without any incentive for Viners to continue creating content for the service, we can’t help but wonder how long it’ll be before ads similar to YouTube begin appearing for popular videos.
Also update is Vine’s activity view, showing updates that make a little more sense than they did previously. The new Vine update is available now for both Android and iOS versions of the app. Download link provided below.