LG Optimus L5II global rollout begins

The LG Optimus L5II will begin its global rollout starting today as the first few markets have been announced to get some love from LG’s latest budget line. The Optimus L5II is a dual-SIM smartphone and its first stint will happen in Brazil. After that, both single and dual-SIM models will be launching in other parts of South America, Central America, Europe, Africa, the Middle East, Asia, and Russia.

This “emerging markets” device comes outfitted with a 1GHz single-core processor, a 4-inch WVGA display, 512MB of RAM, 4GB of internal storage, a 5 megapixel camera with LED flash, a 1,700mAh battery and more. The device will come in a variety of colors including Indigo Black, White, Pink, and Tan. And just because the device is slightly underpowered comapred to what we’re used to these days it will still come with Android 4.1.2 (and LG’s Optimus UI will sit on top).

LG’s highlighting software features like Quick Button, a customizable button used to quickly launch applications, and Safety Care, a one-stop shop for emergency features that you can enable to alert friends and family who call about any emergency situation you might be in.

You can view our hands-on of the entire L-series II lineup from Mobile World Congress here, where a nice hands-on video will get you up close and personal with the device before you’re able to get a personal look for yourselves once it hits store shelves near you. Be sure to read on for full press details.

LG OPTIMUS L5II BEGINS GLOBAL ROLLOUT
Showcasing LG’s Latest UX Innovations and High Style Aesthetics

SEOUL, March 11, 2013 – LG’s Optimus L SeriesII family of devices welcomed another member today with the launch of the Optimus L5II. The Dual SIM Optimus L5II will be initially available in Brazil followed by single and Dual SIM models in South and Central America, Europe, Asia, Russia, the Middle East and Africa.

The core design elements of the Optimus L5II includes Seamless Layout crafted to fit comfortably in the hand, sleek and balanced design with Laser Cut Contour, Radiant Rear Design made of premium materials and Smart LED Lighting around the home button with various colors to alert users. LG’s Smart LED Lighting alerts the user to missed calls and messages – among other notifications – with various colors. What’s more, LG’s premium user experience (UX) features get a boost from Android’s latest operating system, Jelly Bean 4.1.2, along with a polished user interface, vivid display and long-lasting battery.

New UX enhancements include Quick Button, which enables users to customize the Hotkey to launch various functions such as QuickMemo, camera, internet, music or any other app. Quick Button is a versatile feature that eliminates the need for tapping repetitively through menus. For example, the Quick Button can be programmed so that in camera preview mode, pressing the button captures the photo and activates QuickMemo at the same time so editing and sending images can be performed with less time and effort.

LG made user safety a top priority as part of its enhanced UX and equipped the Optimus L5II with Safety Care. Safety Care provides real-world assistance when it is needed the most, allowing the user to alert pre-selected recipients in urgent situations with three useful functions that include Emergency Call Forwarding, Phone Non-Usage and My Location Notice.

“The Optimus L5II will offer consumers another great option among devices in the premium 3G market,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We believe that the Optimus L5II will prove to be irresistible to people looking for a feature-rich smartphone that complements their unique and individual styles.”

The full design story of the L SeriesII with Chul-bae Lee, Vice President and Head of Mobile Communications Design Lab, is available for viewing at http://goo.gl/RvMcM.

Optimus L5II Key Specifications:
• Operating System: Android Jelly Bean 4.1.2
• Processor: 1 GHz Single Core
• Display: 4.0-inch WVGA
• Memory: 4 GB / 512 MB RAM
• Camera: 5.0MP with LED Flash
• Battery: 1,700mAh
• Size: 117.5 x 62.2 x 9.2mm (Single SIM) / 118.4 x 62.2 x 9.2mm (Dual SIM)
• Colors: Indigo Black, White, Pink, Titan

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

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