Aug, 22 2012

In an effort to prevent more more customers from leaving for greener pastures, the #4 largest carrier in the US is getting ready to introduce a new data plan to woo current customers, while enticing new ones. Starting September 5th, the #4 largest carrier in the US will officially unveil their all new “Unlimited 4G Nationwide 4G Data” plan and officially move into Sprint’s turf.

I know what you’re thinking, “We all know what ‘unlimited’ really means.” But no, really. For real this time. T-Mobile is doing away with the usual data caps and allowances, giving their customers the chance to live it up like it’s 2010, before all this throttling business became the new business model. Pretty darn epic.

The new (truly) unlimited data plan will be offered for $30 a month for current “Classic” customers and $20 for “Value” customers. This squeezes the new unlimited data plan right in between T-Mo’s unlimited 5GB for $35, and their unlimited 2GB for $20. The catch? Well, there doesn’t seem to be one, other than T-Mobile noting that customers wont be able to tether (no brainer). With LTE and the converting of their 2G network to 3G just around the corner, anyone else thinking magenta?


UPDATE: And just like that, T-Mobile has gone ahead and made it official. To help potential customers decided on where they want to spend their hard earned money, they’ve even supplied this handy chart. Full press release also below.

T-Mobile Unleashes Unlimited Nationwide 4G Data

Starting Sept. 5, T-Mobile will be the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data

BELLEVUE, Wash. — Aug. 22, 2012 — T-Mobile USA, Inc., today announced an industry first — a truly Unlimited Nationwide 4G Data plan. Featuring no data caps, speed limits or bill shock, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience. The new plan is designed to satisfy both data-hungry customers who want to experience all their smartphones are capable of and those wanting the peace of mind of never having to keep track of their data usage.

Today’s smartphones offer amazing experiences, and consumers are increasingly relying on them for everything from navigation, entertainment and shopping to just staying connected. With the introduction of the Unlimited Nationwide 4G Data plan, T-Mobile® is the only U.S. carrier to empower customers to do what they want, when they want, with their smartphones by making fast, nationwide 4G data accessible for everyone without limits and at a great value.

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said Kevin McLaughlin, vice president, marketing, T-Mobile USA.  “Consumers want the freedom of unlimited 4G data. Our bold move to be the only wireless carrier to offer an Unlimited Nationwide 4G Data plan reinforces our value leadership and capitalizes on the strength of our nationwide 4G network.”

For customers seeking an unlimited experience on their smartphones, T-Mobile offers several ways for new and existing customers to take advantage of its Unlimited Nationwide 4G Data plan. New customers can purchase any smartphone in T-Mobile’s robust lineup of innovative devices or bring their own compatible smartphone and have access to a worry-free unlimited data experience on T-Mobile’s fast nationwide 4G network. Current T-Mobile customers on Classic or Value plans can simply upgrade their existing service by adding an Unlimited Nationwide 4G Data plan.

The Unlimited Nationwide 4G Data plan will cost $20 per month when added to a Value voice and text plan or $30 per month when added to a Classic voice and text plan. For example, a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost $69.99 or a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost $89.99.

Available starting Sept. 5, T-Mobile’s Unlimited Nationwide 4G Data plan will provide smartphone customers with uncompromised, dependable access to data on the blazing-fast speeds of T-Mobile’s nationwide 4G network. The Unlimited Nationwide 4G Data plan will be available at T-Mobile retail stores, on and through select dealers and national retail stores.

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