Official: T-Mobile Introduces New 4G Data Plan That’s Really Unlimited (Like, For Real)

In an effort to prevent more more customers from leaving for greener pastures, the #4 largest carrier in the US is getting ready to introduce a new data plan to woo current customers, while enticing new ones. Starting September 5th, the #4 largest carrier in the US will officially unveil their all new “Unlimited 4G Nationwide 4G Data” plan and officially move into Sprint’s turf.

I know what you’re thinking, “We all know what ‘unlimited’ really means.” But no, really. For real this time. T-Mobile is doing away with the usual data caps and allowances, giving their customers the chance to live it up like it’s 2010, before all this throttling business became the new business model. Pretty darn epic.

The new (truly) unlimited data plan will be offered for $30 a month for current “Classic” customers and $20 for “Value” customers. This squeezes the new unlimited data plan right in between T-Mo’s unlimited 5GB for $35, and their unlimited 2GB for $20. The catch? Well, there doesn’t seem to be one, other than T-Mobile noting that customers wont be able to tether (no brainer). With LTE and the converting of their 2G network to 3G just around the corner, anyone else thinking magenta?


UPDATE: And just like that, T-Mobile has gone ahead and made it official. To help potential customers decided on where they want to spend their hard earned money, they’ve even supplied this handy chart. Full press release also below.

T-Mobile Unleashes Unlimited Nationwide 4G Data

Starting Sept. 5, T-Mobile will be the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data

BELLEVUE, Wash. — Aug. 22, 2012 — T-Mobile USA, Inc., today announced an industry first — a truly Unlimited Nationwide 4G Data plan. Featuring no data caps, speed limits or bill shock, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience. The new plan is designed to satisfy both data-hungry customers who want to experience all their smartphones are capable of and those wanting the peace of mind of never having to keep track of their data usage.

Today’s smartphones offer amazing experiences, and consumers are increasingly relying on them for everything from navigation, entertainment and shopping to just staying connected. With the introduction of the Unlimited Nationwide 4G Data plan, T-Mobile® is the only U.S. carrier to empower customers to do what they want, when they want, with their smartphones by making fast, nationwide 4G data accessible for everyone without limits and at a great value.

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said Kevin McLaughlin, vice president, marketing, T-Mobile USA.  “Consumers want the freedom of unlimited 4G data. Our bold move to be the only wireless carrier to offer an Unlimited Nationwide 4G Data plan reinforces our value leadership and capitalizes on the strength of our nationwide 4G network.”

For customers seeking an unlimited experience on their smartphones, T-Mobile offers several ways for new and existing customers to take advantage of its Unlimited Nationwide 4G Data plan. New customers can purchase any smartphone in T-Mobile’s robust lineup of innovative devices or bring their own compatible smartphone and have access to a worry-free unlimited data experience on T-Mobile’s fast nationwide 4G network. Current T-Mobile customers on Classic or Value plans can simply upgrade their existing service by adding an Unlimited Nationwide 4G Data plan.

The Unlimited Nationwide 4G Data plan will cost $20 per month when added to a Value voice and text plan or $30 per month when added to a Classic voice and text plan. For example, a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost $69.99 or a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost $89.99.

Available starting Sept. 5, T-Mobile’s Unlimited Nationwide 4G Data plan will provide smartphone customers with uncompromised, dependable access to data on the blazing-fast speeds of T-Mobile’s nationwide 4G network. The Unlimited Nationwide 4G Data plan will be available at T-Mobile retail stores, on and through select dealers and national retail stores.

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  • George

    I’m in.

  • Robert Manser

    Thinking Verizon can take a hike, I’m unlimited for now on VZW but I’m sure not for long. And ill bet Tmo will not be number 4 for long.

    • Marsg

      lol same boat you’re in, will prob switch to tmob after Verizon takes out unlim for good

      • Robert Manser

        They played that real smart.

  • godrilla

    I’ll take 2 one for me and my wife

  • Aaron Soles

    This verizon unlimited is nice but the price of my bill not so nice! T-mobile is starting to smell good now…..

    • Jdog25

      I can smell those dollar bills. ^_^

  • Mark2468

    May actually consider going to T-Mo now.

    • Jdog25

      Get a Nexus for some free official tethering and save even more.

  • james ortiz

    omg I can finally leave sprints lame ass

    • ☣ ©Ʀѱ∏†ʘ Σɏ§†℈Ϻ ☣


  • averymlewis

    With sprint for now however may be looking into tmo soon if they get the galaxy note II in a timely manner

  • Jonbo298

    T-Mobile just became one helluva good option. Unfortunately my contract isn’t up for 6 months.

  • slsf617

    Why did I just renew my contract with sprint

    • The Mute

      I said the exact same thing exactly two years ago this month. I shut my evo 3d off a week ago sniff sniff….

    • ☣ ©Ʀѱ∏†ʘ Σɏ§†℈Ϻ ☣

      because you are a moron

  • bos

    Anyone know how Tmobile’s coverage in SF area is these days? I had them a few years back and there were definite dead spots, even in the city. I need a post-Vzw option in November and this could be perfect, if the service has improved.

    • jd

      It’s probably dependent on where exactly you are, but I haven’t had trouble in SF. I live down in the south bay though. Most of my time in SF is spent in the financial district/SOMA (and it’s not that often). T-Mobile only seems to fall apart for me when I leave civilization (for example, highway 1). For the price though? And unlocked phones without being forced to pay a subsidy I’m not using? It’s a huge bargain.

  • master94

    Go t-mobile, finally a carrier who cares about consumers.T-mobile will be number 1 if they keep unlimited.

  • Boom! Its phatman

    Sprint just lost its only edge against the other carriers

    • godrilla

      true but it will still be the only unlimited 4g iPhone 5 experience, unless T-Mobile gets that too.

      • spicymeatball

        iPhone will work on tmo by end of year or beginning of next year. I think! Their plan is to support the ATT frequency that iphone 3G data is on.

      • No_Nickname90

        You do know that 4G LTE isn’t everywhere. In Houston, a Sprint Rep told me it’s only in Downtown Houston. That’s just a small portion. If you’re not there you don’t get 4G LTE. So I wouldn’t count Sprint’s 4G just yet. LoL!! Give it some time.

        • The Mute

          sprints “4g lte” is a very different thing than att’s “4g lte”
          sprints 4g lte is about the same speed as att’s 4gh+ (both from what I have seen around 10mbps) and att’s 4glte is absurdly fast (my one x clocks 50mps upload regularly.
          tl;dr they will always exist, neither side will fold but there is tmobile and sprint and then there are the real players att and verizon.

          • ☣ ©Ʀѱ∏†ʘ Σɏ§†℈Ϻ ☣

            “real players?” I hardly see how you can consider tiered data carriers to be “real players.” in my opinion a user should only choose tiered data if there is absolutely no other viable alternative.

          • The Mute

            sprint has 4glte in how many cities? You can always argue that if you stay in one city it doesn’t matter but how big is a player that has what 1 city so far? with mediocre speeds that are the same as att’s 4gh+?
            this isn’t even a valid argument? you can’t use more than 3gig on 3g data speeds in one month.

        • ☣ ©Ʀѱ∏†ʘ Σɏ§†℈Ϻ ☣

          I can guarantee tmobile has better lte coverage than sprint will ever have at least for a few years. also from what I have read sprint’s network speeds will be slower.

    • ☣ ©Ʀѱ∏†ʘ Σɏ§†℈Ϻ ☣

      very, very true

  • RavenFox

    As they say in 300…Glorious!

  • http://yahoo octavio

    About time t-mobile is doing something right. The formula is simple take care of your customer and your customer will take care of you in higher dividends for the shareholder and fat Xmas bonus at the end of the year. With sprint 3g you can have all the unlimited data you want because you won’t make a dent on their bottom line with those speeds. Can anyone answer me how they manage to be still in business.

  • InspectorGadget80

    They what’s the point for the 2GB 20$ add on? have a lot of people when ever i sell a T-Mobile phone they ask that question

    • UMA_Fan

      On the subsidized plans, it’s $20 for 2GB and no overages, just throttling but you can tether. It’s $30 for unlimited but no tether. It’s $10 cheaper on their non subsidized phone plans. (value plans)

  • Ilan

    Awesome! Just got two friend on the line because of pricing committed to competitors, and they are satisfied with the HSPA+ speed. They were capped at 2GB but hopefully they can switch to unlimited! I’m still grandfathered into the old unlimited plan luckily. But this is only good news. And I love me some good news before I go to sleep

  • Hrethgir

    Too bad TMob coverage kind of sucks out here. Well, maybe when my Verizon contact ends in a couple of years that will be taken care of.

    • CryptoNoel

      well, T-Mo and Verizon are gonna share some spectrum AND T-Mo bought some off too, so there’s hope for you :)

  • ChrisRuble

    Anybody know when all of the 2G will stop existing? T-Mobile is the ONLY carrier that doesn’t have at least 3G in my area, and it’s disgusting. Even those shitty prepaid companies have 3G here. Verizon and AT&T have LTE.

    I’m off contract with T-Mobile at the moment. Hoping they’ll give us 4G so I can use the data I’m paying for.

    • TBN27

      That will change towards the end of the year.

  • Don_SoLow

    I’m pretty sure Sprint’s unlimited plan is $79.99. They used another high priced option to make it seem like theirs is cheaper

    • Jdog25

      Yeah they will be very close but the main thing that gets me is the fact that I would have to pay for tethering on Sprint but on T-mo is it free with a Nexus. This is the reason why I decided to stay with T-mo since the Nexus One came out, saving that extra money was the deciding factor and I save so much that I can easily buy a new Nexus every year.

      • Don_SoLow

        I get free HotSpot no matter what thanks to rooting lol

        • Jdog25

          Oh ok, anyways my way works better for 99% of current Android users.

  • arvj

    will it be cheaper than sprint?and no LTE yet.when?

  • Guest

    So it’s a $20 or $30 *addon* to a plan you already have? I read this as if it was a $20 or $30 plan, end of story. I’m confused.

    • TayshaunBoba

      It’s more of a replacement than it is an addon. That is, it will be “added on” IN PLACE OF whatever your current data plan is.

    • Teddy_Ruxpin

      It appears to me, that it is now LESS money for unlimited, than the 5GB plan. The only issue is that you lose hotspot, but I guess there are work arounds for that.

  • Montisaquadeis

    According to t-mobiles coverage map we are covered by 2g only so yeah would get about the same service I am getting with sprint right now since I am on boost mobile. So yeah not looking into changing until they change all their 2g towers to at least 3g which should help around here hopefully.

  • IronHorse01

    Hopefully this will make the greedy bastards at AT&T and Verizon reconsider their filthy ways, I know they will once they start losing customers to tmobile

  • Spritemast

    t mobile 4g is fairly fast and reliable .. . more than sprint….after I’m done with my Verizon contract ima head over there

  • blest

    Looks like I may leave big red eventually for tmobile.

  • tomn1ce

    This could be why T-mobile CEO was saying that at&t and vzw share data plan weren’t that good. They were cooking this unlimited data plan all along. This is nice for people on t-mobile and future customers. If this plan is still around and if their LTE is as good as vzw in 1.5 years I may do the switch. For the mean time I will be holding onto my unilimited data plan on vzw.

  • Jdog25

    I have been with T-mobile for a while now and them combined with a Nexus is a pretty sweet deal but that Unlimited Internet at Sprint has always had me thinking but now I could care less about them. Also the fact that they raised prices for the iPhone doesn’t help.

  • ThisGuyRightHere

    WOW shitty unlimited service, but hey its unlimited M I RIGHT???? lol no thanks i might as well not have a phone if i were to choose T Mobile

    • No_Nickname90

      Because Sprint is all the more better with their 2G speed fast 3G network and their 4G LTE only in one area of each city.

      • ThisGuyRightHere

        Sprint is garbage too, hell their damn CEO doesn’t even know what the hell he’s doing.

  • Danny

    Ha, I love tmo! I have been with them for over two years now and I have
    loved them the whole time! Now I get more for less money…You wonder
    why I’m staying…. To all the “Speed” haters, I average 5+ MB Download
    (max of 10+) in San Antonio!!!!

    • Dave


      • Danny

        Nice, but, what do you need to be “that” fast for…I ain’t hating at all, just like the friendlier feeling of T-mo….Verizon can be somewhat of a bully…Just sayin. IMO of course

  • JRomeo

    Mobile Hotspot not compatible? so what would happen if i switch on hotspot on my GSM Galaxy Nexus………. I think it would still work, in spite of it being “not compatible”

  • Defenestratus

    Too bad its not *really* 4G like LTE is.

  • No_Nickname90

    Hot spot not compatible? =.3

    • The Mute

      there is an app for that 0_o

      • No_Nickname90

        There is also ROMs that allow this without any limitations. I find it funny seeing “no tethering allowed”. LoL!!

  • No_Nickname90

    Hmm… And just when Sprint got them a Qwerty phone too. Dugh!! I’ll wait until these new Nexus plural come out later this year to see what they’re like before I make any new moves. LoL!!

  • Tyler

    Unlimited data is great, but it can’t last. It’s not a limitless system. “Unlimited” is a nice cozy word which makes customers feel warm on the inside. at&t and Verizon, both of whom offered unlimited data, realized they made a huge mistake by offering it, and they are the two biggest cell phone networks. People jump all over the word unlimited, and one of two things happen:

    One: People pay a lot of money for unlimited data, but use very little of it, and then become angry because “the phone company is charging me too much!!”. Know how much data you us; odds are, it isn’t as much as you think.
    Two: The top 2 or 3 percent of data users use so much data that they bog the system down for EVERYONE else. This is what happened to at&t and Verizon. All of the sudden, a few download-junkies (who inexplicably refuse to use wi-fi) are running data networks to 99% of their capacity. The phone companies had no choice but to either discontinue unlimited data (at&t, Verizon) or throttle users once a certain threshold is reached (every carrier).

    The only reason T-Mobile can even fathom offering unlimited data is because they have no other option; it’s either this, or toe the line with bankruptcy. If they had any sort of established customer-base, their networks would be running above 90% capacity, making unlimited data virtually impossible to offer. In fact, I just saw a commercial where T-Mobile is now offering prepaid 4G service. Their networks are so vacant that they are letting prepaid customers access their precious 4G.
    This is a marketing ploy; they need new customers. And it may very well work, in the short-term. Should T-Mobile’s unlimited data gain them any massive clientele, though, they’ll find themselves in the same boat that every other company did: a bogged-down network nearing collapse. Now their customers will be exactly like everyone else’s: angry that they can’t download the Library of Congress, should they ever feel the desire to.

    So go ahead, give T-Mobile a shot for 2 years. Take your unlimited data. You’ll have to sacrifice something, though…network coverage, perhaps? Sure, you can now stream the Super Bowl live (no you can’t), but if your 4th-ranked carrier has one tower in your entire county, best of luck. 23 months in, your data will be throttled, and you’ll be upset that anytime you’re outside of a major metropolis, you’re roaming.
    Or stay with whomever you have, sacrifice your unlimited data, “survive” on wi-fi (it’s faster anyway!!!) and know that you won’t lose signal if there are leaves on the trees in your area.

  • ionekoa

    wow, that’s how much sprints unlimited plan costs? here i thought it was around $79 a month…. since, you know, that’s what i pay. I’ll stick with sprint, they’ve done me good.

  • Emmanuel

    Beware….Tempting, but even in Southern California (Inland Empire) my T-Mobile phone would drop from 4G to 3G on a regular basis. So if your phone is sitting on your desk with T-Mo getting a 4G signal, be prepared to suddenly get dropped to 3G. I’m with Sprint now. I get 3G or 4G where I’m at. If I toggle the 3G off and leave the 4G on the 4G remains connected with no issues! I thought the T-Mo signal drop might have been an isolated issue that I only experienced until I started asking co-workers who were on T-Mo. The same 4G to 3G drop occurred with them! Not cool! So if you ask me which carrier I’d go with if unlimited 4G data is needed, I’d still pick Sprint until T-Mo straightens out the 4G to 3G drop issue. In the worst cases I think the drop went all the way down to 2G!