Nov, 16 2011

This is a bit embarrassing for HTC and AT&T, to say the least. You know that super cool phone they recently brought out together? You know, the HTC Vivid? Well it turns out that name is already in use.

By whom, you ask? Why, an adult entertainment company, of course. The company is Vivid Entertainment and they’ve filed a lawsuit for trademark infringement by HTC.

That’s their right if they were first, I suppose. This isn’t the first time the company has sued over trademark infringement so I’m betting they’re in it for a bit more than just shameless publicity. HTC had this to say on the matter:

“We are reviewing the complaint and don’t expect to have any further comment until it is resolved.”

And that’s all she wrote. Apparently porn companies do value intellectual property, something I’m sure OEMs are happy to know for the next time they go pulling random names out of thin air. [The Verge]

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