Dec, 03 2010


Everyone knows Angry Birds is a runaway success, you need only check how often the name gets dropped around the blogosphere to see that. Aside from actual hardware and Android updates such as Gingerbread, it is arguable that Rovio and their Angry Birds franchise is the most talked about mobile software out there. With a total of 30 million players across all platforms, Android’s 5 million downloads might seem small, but when “Mighty Eagle” Peter Vesterbacka says those downloads of the ad-supported game will generate Rovio about $1 million per month by year’s end there is no question about the smaller userbase compared to iPhone’s 12 million paid downloads.

In the below video, Vesterbacka talks with the Google AdMob team about the success of Angry Birds. He notes the 80 percent retention rate (users who keep the app), and the collective play of over 65 million minutes per day from users across platforms. That’s huge. Angry Birds is huge, and it doesn’t show any signs of slowing up.

[via TechCrunch]