Have you heard? In a rather surprising and unseen move Apple has dialed back the Big Brother effect on developers and the tools they use and implement in their applications for iOS, and Google couldn’t be more pleased. That is because the revised restrictions once again allow for developers to use AdMob after new guidelines laid out with the release of iOS 4 effectively banned all third party advertising from applications made for iDevices.
Google — who owns AdMob and stands to lose or rake in profits depending on the whims of Apple (just like overpowering sales of Android smartphones /sarcasm) — stated in a blog post reacting to the news, “This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising.” And it is all well and good for Google, but what about their Android OS?
By in large it will remain unaffected, though some developers who defected from Apple and moved to Android, a system that many call easier to work with, may return to devoting some time towards iOS apps. Many of those who do so may fall into the camp of those who quit iOS development when Apple refused to support applications developed using tools provided by Adobe. The newly revised restrictions once again allow for developers to use tools to convert Flash applications into iPhone-ready software. Given Android’s forthcoming ability to run Flash application packages through AIR, this should open up cross-platform development quite a bit. Adobe has not commented specifically on the news.
Either way it’s nice to see Apple beginning to buckle under outside pressure from critics of their closed system as Google’s developer-centric approach has been quietly whisking away promising software engineers from iOS. Will there be a day when Apple’s App Store is completely free and open? Yeah, and someday Steve Jobs will stop wearing a black turtle neck. Read: not likely by a long stretch. Then again, Google could stand to do a bit more policing around their own borders.