LG’s stated before that they’re looking to give their mobile devices unit a nice little nudge by bringing more Android devices to people’s pockets and hands in their ambitious plans to launch 20 new devices before year’s end. With the announcement of three new devices (ranging from mid-ranged to high-end) and an as-of-yet unheard of tablet device, they could be right on schedule.
First up, the LG Optimus One (pictured above) will be a device for new smartphone users looking for a cheaper, lower-end option to get their feet wet with. It’s set to launch first in Korea this quarter with Android 2.2 on board.
The LG Optimus Chic (below) is said to be an offering that will be targeted toward women (as the name would imply). It also will ship with Android 2.2, but there’s been no indication on whether or not this will be a low end device.
Finally, the LG Optimus Z (below) is said to be for humans on the other side of the gender pool. With that comes the revelation of it being a higher-end device with a 3.8-inch display, HDMI out, HD video recording, and a TI OMAP3630 processor (no word on what its speeds will be clocked at yet. The Z is launching with Android 2.1 but will seen an upgrade to Froyo soon enough.
Finally, LG’s finishing off this round of smash mouth announcements by announcing they’ll be looking to launch an Android powered tablet in Q4 of this year. There were no other details to be gathered from that, but it’s comforting to know that they don’t plan on playing any games when it comes to Android by the end of the year.
Now, about those obligatory pictures of beautiful Korean women holding the phones in question…
OPTIMUS SERIES: LG’S MOST ADVANCED SMART DEVICES
Line-up of Smartphones and Tablet Devices Integrate the Latest in Mobile Technology
SEOUL, JULY 5, 2010 — LG Electronics (LG) today unveiled its upcoming LG Optimus Series, a line-up of innovative smart devices featuring the latest in mobile technology that will spearhead the company’s newest campaign to highlight LG’s ability to tame consumers’ information-dominated lives.
LG Optimus, meaning ‘best’ in Latin, will be comprised of devices running on a range of popular operating systems and Android Tablet PC. By utilizing various operating systems and incorporating smart technologies, LG prioritizes consumer choice as a key strategy for expanding its footprint in the mobile industry. The line-up’s smartphones and tablet devices, range from entry to premium level with various form factors to meet the diverse needs of all customers. As part of its aggressive strategy to grow its share of the global smartphone market, LG will be introducing approximately 10 new smart devices worldwide in the second half of this year under the LG Optimus label.
“LG Optimus is just the first of many devices that we’ll be offering to challenge the notion that one device can meet the needs of many,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “At LG, we believe in providing the public with many different choices because unlike the users of some of our competitors’ phones, our customers are not all alike.”
LG Optimus Series is the result of extensive consumer research and development that delved into the way average people gather information in today’s digital age. Ease of finding information is the top motivator in considering a smartphone purchase, according to a consumer survey conducted by LG. The research also looked into what consumers liked and disliked about some of today’s most popular communications devices. Not surprisingly, user friendliness and fast response time were high on consumers’ lists.
The two android-powered smartphones in the pipeline — LG Optimus One with Google™ and LG Optimus Chic — incorporate the speedy Android Platform 2.2 (Froyo).
LG Optimus One with Google™ offers the latest in Google™ mobile features and connects seamlessly to the world according to Google™. Its ability to connect effortlessly to Google’s Android Market™ delivers an unfiltered and genuine smartphone user experience. Also, a convenient user interface and diverse multimedia options ensure a mobile environment that makes this device one of the easiest to use on the market.
The LG Optimus Chic caters to fashion aficionados with its tasteful design incorporating soft and smooth lines. The handset’s sleek curves set a new standard for smartphone design, challenging the perception that advanced Android devices need to appeal to a hardcore tech crowd to gain widespread acceptance.
Beyond smartphones, LG will be introducing its first tablet device later this year. Running on the Android Platform, LG’s tablet will deliver vastly superior performance than other similar devices currently on the market while still managing to be thinner and lighter than competing devices.
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TAGS: LG Optimus Chic , LG Optimus One , LG Optimus Z