FTC Extends Review of Google-AdMob Deal


The potential block of Google’s AdMob buyout will be further delayed as the FTC takes time to assess the impact of Apple’s iAd system on the mobile advertising market. According to a report at the Wall Street Journal the FTC is taking seriously Google CEO Eric Schmidt’s claims that iAd demonstrates healthy competition in the mobile ad market place, and hence rules out the possibility of a monopoly on Google’s part. Which brings me to my favorite picture to post when discussing these dealings…


OK, enough of that. But the delay is actually good news for Google, even though word on the street up until now has been that the FTC powers-that-be have all but pulled the trigger on squashing the deal. If they make a decision sooner (maybe by the end of this week) rather than later, chances are Google won’t be able to collect on its investment. If the deal move forward, is this a case of irony at it’s best? Google’s business dealings saved by a company that wants nothing more than to see them fail.

[via IntoMobile]

Kevin Krause
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  1. Well hopefully it will go through and they their will be an ads war between them.

  2. I’m looking forward to the competition (maybe I’m just hungry for some drama); I did see another interesting article noting how Steve Jobs ‘spoke too soon’ in announcing their purchase of Quattro wireless, and could in fact now allow Google to complete their purchase of AdMob. Bring on more fodder for the Apple/Google war!

  3. I, personally, think that Apple is a very innovative company. I like to see the new things they come out with (that I will never be able to afford).

    This innovation doesn’t just encompass hardware and operating systems, however, and I’m sure we’ll see some interesting things from Apple, now that they’re entering the advertisement racket. :)

    Google definitely will have some stiff competition. Apple knows them how to please the masses.

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