By The ECA has just announced availability of their ESRB app for Android. It’s quite simple, but will save you a lot of time and headache when trying to figure out if a game is right for your child at the point of sale. All you have to do is snap a photo of the game’s cover art to pull up its rating and a summary of why it’s suitable for the age group they’ve rated it for. Of course, if you’re buying a used game which happens to have a generic case, you’ll be out of luck. (But I suppose that’s where true responsibility comes into play: just ask the clerk about it.) Anywho, go ahead and find it in the Android market now for free. Press details ahead.
ESRB RELEASES MOBILE APP THAT LETS PARENTS FIND RATING SUMMARIES BY TAKING A PHOTO OF THE GAME BOX
New iPhone® and AndroidTM Apps Give Parents Simple Way to Get Detailed Information about Video Games
Just in Time for Holiday ShoppingNEW YORK, NY – Aim. Snap. Learn. It’s just that easy for parents to get detailed video game rating information before buying a video game this holiday season. The Entertainment Software Rating Board (ESRB) – which assigns the age and content ratings for computer and video games – has upgraded its free mobile app to include the ability to search for rating summaries using the phone’s camera. Now parents can quickly and easily look up a game’s in-depth rating summary by simply snapping a photo of the game box with their iPhone or Android phone.
Video games are once again expected to top holiday wish lists. But just like movies, not all games are appropriate for every child. Rating summaries, which are available at ESRB.org but are not displayed on game boxes as are the ESRB ratings and content descriptors, provide parents with a detailed, straight-forward explanation – including specific examples – of the content that factored into a game’s rating. By using the ESRB mobile app to access rating summaries, parents can make truly informed game choices for their children.
“When buying a video game for a child it’s important to check the game’s rating and understand its content to determine if it’s the right choice. And for a parent who still isn’t sure about whether a game is OK for their child after checking the rating information on the box, rating summaries provide exactly the types of examples that help parents make that final decision,” says ESRB president Patricia Vance. “With our new mobile app all you have to do a snap a photo to access the rating summary right from the store, where this information is usually needed most. By using the ESRB ratings – and tools like rating summaries – parents can be confident that they’re giving games this holiday season that are not only fun, but also age-appropriate.”
The ESRB mobile app is available for free via the Apple App StoreSM or the Android Market. It offers easy access to ESRB rating information for over 20,000 titles by either taking a photo of the game box or typing in the name of the game. Rating summaries are available for all games rated since July 1, 2008, which means that most of the games likely to appear on kids’ wish lists this year will have rating summaries.
In addition to the mobile app, parents may also want to check out the ESRB Facebook page for valuable tips and resources for choosing age-appropriate video games, or follow ESRB on Twitter (@OKtoPlay). Ratings information, including rating summaries and additional resources for parents are also available on the website, ESRB.org, and mobile website, m.esrb.org.
Since their inception in 1994, the ESRB ratings have become a trusted resource for parents when choosing computer and video games. In April 2007, the Federal Trade Commission (FTC) released a report1 which found that nine in ten parents are aware of the ESRB ratings, 87% expressed satisfaction, and nearly three quarters use them regularly when choosing games for their children.
The ESRB rating search app is developed by Point About and the image recognition and visual search is powered by IQ Engines.
Or you could just look at the case. They have the ratings on them. Just sayin’.
@Josh it provides more insight as to why it got the rating it did. It’s aimed for people who want to know more about any questionable content.
Yea…thats what we need…an app to help parents be lazier!
Either way, kids woll tend to find other ways to get a game that’s not suitable for them…common, I’m pretty sure we’ve all gone through that route of being ‘sneeky’ from parents lol every child does
Just download the game and play it. I mean you have a whole twenty fouerrwait a minute thats right you only get fifteen minutes to try it out now.
oh I thought it was for Android Games. whoops
This is actually a nice idea, though I tend to think that most people who are tech-savvy enough to find out about and use the app are probably savvy enough to research/infer rating details on their own. A better strategy might be the same functionality in on-site kiosks in retail outlets. Scan the barcode or search the title to get the details.
Also, the ESRB has a mobile site usable from any phone with internet access (the app is iOS and Android only) with text search capability. Again, useful and a nice tool for parents in the know, but not necessarily universal enough to make a huge difference. Kudos to the ESRB for making the effort to get this information out there.
Yeah, they’re on the right track with this one.