Meta’s Mark Zuckerberg has finally rolled out a paid subscription service that adds verified badges for dedicated Facebook and Instagram users. It’s called Meta Verified and is being sold as a way to help build brand trust as well as being able to assist content creators.
Previously, Facebook and Instagram users, much like Twitter, were able to apply for verification based on their industry, reach, followers, and various other criteria. It allows people from all demographics from all different user base the opportunity to be verified. Regardless of if you were a gamer, social media influencer, government representative or small business – everyone had an equal opportunity to get verification without the cost.
Now, Meta is taking a leaf out of Twitter‘s boots to better authenticate its users. You can now get a verification badge as part of the subscription as long as you are willing to part with a government ID like a passport or driver’s license.
Here’s a list of what you can expect with the new Meta Verified verification bundle:
- Verified badges, akin to one of the legacy Twitter badges, or the new badges identifying political figures and government bodies.
- Active monitoring helps identify fraudsters trying to impersonate you and target your audience.
- A dedicated account manager who would be a real person who can help with basic account issues.
- Priority in search, comments, and recommendations.
According to Meta, current verified accounts on Facebook and Instagram will remain unchanged. So if you have your badge, you’re safe for the minute.
A user can purchase the package as a monthly subscription for $11.99 on the web and $14.99 for iOS users. There has been no word on Android devices right now, so we will keep you updated as soon as we know. By comparison, Twitter Blue costs $8/month on the web and $11/month on mobile. Ultimately, it’ll be up to you to see if it’s worth it for you.