Google Pixel Arena Allows Fans to Experience Virtual NBA Action


Google’s partnership with the National Basketball Association (NBA) continues to thrive, and with the NBA Playoffs starting soon, the tech giant has announced the launch of the Google Pixel Arena, a virtual space that will allow fans to “create, play, share, and celebrate” their 2022 NBA Playoff skills.

According to an official announcement from Google, Pixel Arena is “the first immersive experience jointly developed by Google and the NBA to connect fans to the game and each other during live games. And, staying true to our tagline “For all the fans,” the Pixel Arena will be available to everyone — regardless of what device or operating system you use.”

The Pixel Arena can be accessed at halftime during games, or between games through the official NBA app (downloadable on Google Play), and will allow users to enter a virtual 3D arena. Once inside, users can create avatars and customize them with different outfits, hairstyles, and even NBA team uniforms. Additionally, Pixel Arena will let fans check out how teams and top scorers performed in games, with 3D recaps of shots in the arena based on real-time NBA data.

Fans can also access leaderboards and participate in challenges, which will test their trivia skills using game-specific information from the NBA data feeds. Attending more games will unlock more avatar customization features as well as more points to climb up the leaderboards.

Last year, Google and the NBA entered into a multiyear partnership to “bring fans closer to the game,” with the Pixel brand designated as the “Official Fan Phone” of the NBA, NBA G League, and NBA 2K League. The deal will allow Google Pixel to become the first-ever presenting partner of NBA Playoffs games, which includes nationally televised playoff games on major sports networks. Additionally, YouTube TV is also a presenting partner of the NBA finals.

Source: Google

Mike Viray
A writer and content creator with a love for tech and music, Mike is also an avid gamer as well. He and his wife are big fans of Mario Kart.

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