Toshiba launches all-new Fire TV-powered smart TVs


While it was a surprise to see Amazon release its own line of TV sets, Toshiba and Insignia have been carrying the Fire TV torch for the past few years. We’ve seen a few updates to the lineup, and Toshiba is back again with its all-new M-Series of Fire TV sets.

But instead of just focusing on the race to the bottom, the Toshiba M-Series offers a few things that even Amazon’s own TVs don’t. For one, it’s the first Fire TV to feature full-array local dimming that boosts contrast in a way that LCD panels can take better advantage of HDR for movies, shows, and even games.

Speaking of gaming, the M-Series features a native 120Hz refresh rate, which is becoming more and more common. This inclusion, along with an Auto Low Latency mode, should make this a dream option for those who have (or are getting) an Xbox Series X or PS5. Unfortunately, Toshiba didn’t reveal whether the M-Series offers the ultra-important 4K/120Hz option for console gamers to fully take advantage of.

Since this is a Fire TV, after all, you’ll enjoy the same great experience that you’re likely accustomed to, complete with the included Alexa Voice Remote. One surprising addition is Live View Picture-in-Picture, which was previously a feature that is only available on the recently-released Fire TV Stick 4K Max streaming device.

Toshiba also includes 16GB of storage, a bump from the traditional 8GB found on many current TV offerings. This will provide plenty of space to download your favorite streaming apps, and even a few games, without slowing things down. In addition to the 4K/120Hz, the M-Series supports Dolby Vision HDR, and HDR10+ along with DTS Virtual X for a better listening experience.

Finally, you can jump on the M-Series starting today with pricing coming at $799 for the 55-inch model. The TV is also available in 65-inch ($999) and 75-inch ($1,199) size options. However, the listings for the larger models do not appear to be live just yet.


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