After passing Apple, Xiaomi sets its sights on Samsung for in global market share


Earlier this month, a report from Canalys revealed that Xiaomi had overtaken Apple in terms of global smartphone market share. Xiaomi accounted for 83% of growth year-over-year, accounting for a 17% share in Q2 2021 shipments. Since then, Canalys has updated its report, showing that Xiaomi now accounts for an 18% share, just one percentage point behind Samsung’s 19% global market share.

Xiaomi achieved this thanks to the 52.8 million shipments in Q2 2021, according to the updated numbers. This outpaces the likes of Apple, Oppo, and Vivo, and gets Xiaomi within striking distance of Samsung for the top spot.

While Xiaomi continues to impress with its various devices, the company also is releasing new options in different markets all of the time. Recently, we saw the Poco F3 GT and X3 GT announced, while we are gearing up to see a busy Fall with the potential release of a Xiaomi Mi Mix 4, Mi Mix Fold, and potentially the Mi 12.

Samsung, on the other hand, is putting all of its eggs in the foldable phone basket. The company reiterated that it has no intention of releasing the Galaxy Note 21 this year. Instead, we’ll be seeing the Galaxy Z Fold 3 and Galaxy Z Flip 3. Previous reports suggest that Samsung is aiming to sell between six and seven million foldable devices in the second half of the year.

By adding new features like S Pen support for the Z Fold 3, and improving the durability of both foldable phones, it’s definitely possible. But Samsung could also help itself by releasing the rumored Galaxy S21 FE sometime in the near future. This trio of phones could help keep Samsung atop the leaderboards for the time being. But with Huawei pretty much out of the competition, now might just be Xiaomi’s best chance to overtake Samsung and become the #1 smartphone maker in the world.


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