When OnePlus burst onto the scene, they made a name for themselves by offering up extremely affordable devices with pretty decent hardware. That has changed over the years where with every release, the company has increased the prices of its smartphones bit by bit, where its latest releases are almost on par with high-end flagships from other companies.
The good news for OnePlus fans who miss the company’s budget days, it seems that they will be making a return to their roots. This is according to a Fast Company interview with OnePlus CEO Pete Lau who revealed that OnePlus wants to get back to making affordable phones again. According to Lau:
“We can look at it as having a more affordable product offering, but all products that still remain up to the OnePlus standard . . . and through this enabling, more people to have access to OnePlus products.”
Lau does not get into details, but it should be noted that there have been rumors that suggests that OnePlus could be planning a more affordable handset called the OnePlus Z. This phone is said to be the long-awaited successor to the OnePlus X where its affordable price point will be its selling point.
The company’s decision to make a return to its budget roots shouldn’t be too surprising. Apple has seen quite a fair bit of success with the iPhone XR and iPhone 11, so it makes sense that OnePlus is hoping its budget phones will help them draw more customers.
Source: Fast Company