Google’s Pixel 3 comes with pretty impressive hardware specs and features, but yet it did not quite sell as well as Google would have liked. There is no specific reason why that is, but there is a good chance that it could have been due to the price of the phone, where Google has long departed from the good old days where its Nexus phones were somewhat affordable.
It seems that Google might be learning a rather valuable lesson because during Google’s earnings call, the company’s CEO Sundar Pichai revealed that thanks to the Pixel 3a, it helped them to double their overall Pixel sales for Q2 2019. According to Pichai:
“With the launch of Pixel 3a in May, overall Pixel unit sales in Q2 grew more than 2x year-over-year. In addition to Verizon and the Google Store, we successfully expanded our distribution to T-Mobile, Sprint, US Cellular, Spectrum Mobile, and additional partners which has greatly diversified our sales footprint in the US.”
The Pixel 3a was introduced earlier this year where it acted as a budget/more affordable version of the Pixel 3 smartphones. It did not come with flagship hardware, but it came with something more important: a lower price tag which combined with its hardware and features, made it a value-for-money purchase.
Google isn’t alone in discovering that pricing phones at the $1,000 mark isn’t doing them a lot of favors. Apple has also been experiencing the same phenomenon as Google where their more affordable iPhone XR is said to be outperforming the iPhone XS and XS Max in terms of sales as well.