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At MWC 2019, Samsung announced their foldable phone, the Galaxy Fold. While many are undoubtedly ooh-ing and ah-ing over the foldable display, many are also balking at the price tag of the phone where Samsung has slapped at $1,980 premium on the handset, making it one of the most expensive smartphones to date (that honor goes to Huawei’s Mate X).
To justify its hefty price tag, Samsung plans to make the buying process feel like you’re purchasing a luxury item. Speaking to The Verge in an interview, Samsung UK’s director of product, services, and commercial strategy Kate Beaumont hinted that the phone could be exclusive to certain stores and that they plan to offer up a concierge-like experience when buying it.
“This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it’s not going to be on display in all stores. You’re not going to see it on the stands, we want to make sure it’s a very personal experience. There will be quite intensive aftercare that goes with it as well.”
If this sounds familiar, it is because this is a similar approach that Apple had taken in the past with the gold Apple Watch Edition, where it was exclusive to certain high-end departmental stores. Beaumont also confirmed a rumor that we had heard in the past, which is that Samsung will be producing a limited supply of the Galaxy Fold. We can only assume that this is because they are unsure of how well the phone will be received and would rather avoid sitting on a ton of unsold inventory.
In the meantime, if you’re trying to decide if you should get the Samsung Galaxy Fold or the Huawei Mate X, you can check out our comparison article here (spoiler alert: the Mate X is our preferred model despite it being more expensive).
Source: The Verge
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