Fitbit loses the title of “wearable king” to the Apple Watch


At one point in time, Fitbit was king of the wearables, as it shipped more units than any other OEM in the wearable space. The reign of Fitbit has come to an end, however, as Apple claimed the top spot for Q1 2017.

This comes from a report by Strategy Analytics, who shared that Apple shipped more than 3.5 million Apple Watches in the first quarter. The report also showed that Fitbit’s market share dropped by 35%, moving from 4.5 million units to just 2.9 million. The dramatic drop places Fitbit in 3rd place globally, behind the likes of Apple and Xiaomi.

The fall from grace for Fitbit isn’t all that surprising considering the fact that the company was forced to cut up to 10% of its workforce. That comes after seeing an extremely poor performance in Q4 2016.

However, there was some hope for the future after Fitbit acquired the likes of Pebble and Vector, but it seems that isn’t the case. A recent leak showed off Fitbit’s rumored entrance into the smartwatch market, but if that was indeed the final product, the company may continue to be in trouble.

The smartwatch looks like a redesigned Fitbit Blaze while featuring a rather odd-looking design. The watch has been delayed until later this year, but it would appear that Fitbit has a lot of work to do to get its customers back.

It will be interesting to see how Fitbit plans to rebound, but it definitely seems like the company has its work cut out.

[Strategy Analaytics]


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