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Samsung re-launched the Galaxy Note 7in their home country of South Korea over the weekend. If you don’t know, they had to halt sales there — and almost everywhere — after a battery issue was discovered.
The global recall was a huge blow to Samsung both financially and reputationally, however it seems the blowback might not be quite as severe as some would have guessed. The company reportedly sold over 30,000 units in the first 48 hours of its new availability.
That doesn’t sound like much, but you have to consider that we’re talking about 1 small-ish country. In South Korea, 10,000 units in 1 day is considered a hit, so Samsung is still a bit chipper. Let’s also not forget that a chunk of buyers in the country bought their device from the original stock, with as many as 200,000 units flying off the shelves before the recall hit. It’s not yet known how many of those units were returned or exchanged for new Note 7 devices.
Looking forward, Samsung is obviously hoping things will be relatively similar in their other markets, but that remains to be seen. We don’t even have a solid date for re-launches in other countries yet, with Samsung only willing to confirm that sales resume SOON™.
[via Korea Herald]
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