The Samsung Gear 360 will cost $350 in the US, and you could buy one this week

Early retail listings hinted at a $350 price tag for the Samsung Gear 360, which is aptly named for its ability to shoot 360-degree photos and video. Well, Samsung confirmed that price tag for the US today.

They even went as far as putting the thing up for sale… but not really. Those attending the VidCon conference in Anaheim, CA this week will be able to snag one from a limited pool of stock, so if you somehow had plans to visit VidCon you’re in luck.

For everyone else, we’re going to have to keep waiting for a formal retail launch. In the meantime, it might be worth mentioning that Samsung is looking to expand their VR video app. Milk VR transforms into Samsung VR today, and the app will now act as a YouTube for 360-degree videos, of sorts. That means users can upload 360-degree videos of their own to the service for others to check out!

Finally, everyone’s favorite YouTuber Casey Neistat will be the curator behind a new initiative Samsung is launching that aims to highlight top notch content creators who are using 360-degree video to do unique storytelling and entertainment pieces. We’re game.