Although BBM might be behind the curve when compared to other messaging applications and service out there, they are still coming out with new features to try to stay competitive. Today, BlackBerry introduced BBM Video for Android and iOS users in Canada and the US.
When placing a call, the app will ask you if you’ve like to initiate a video call. As for why BlackBerry decided to finally bake this feature into BBM?
“What’s driving the enthusiasm? Simple: mobile video conferencing is now a reality. Globally, mobile bandwidth is increasing with the rollout of 4G networks, and devices now have the cameras, software and power that make it possible. Sure, there are some scenarios where good, old-fashioned voice is the better solution. But increasingly, video is taking over as our no. 1 communication technology.”
The feature is rolling out to those in the beta channel on the Google Play Store and is limited in availability. BlackBerry mentions that not everyone will receive the update, in order for the company to iron out any bugs that may arise. The company is expecting to rollout the feature to the world starting in July. Until then, it’s limited to North American users.
To see if you’re eligible to receive the update, you’ll need to make sure that your device is running at least Android 4.4 KitKat and that the app is updated to its fullest.
Download on Google Play: BBM