Developers have long been able to leverage the power of Facebook accounts to allow app/web users to login into their sites and services. Today, Facebook is taking things one step further with Account Kit. Announced during F8 — Facebook’s annual developer conference — Account Kit gives users the ability to log into websites using only their phone number — no Facebook account required.
It works much the same way as similar services, with users entering in their phone number, after which they’ll receive a verification code they can use to log into the app or website. Here are some of the main Account Kit features and why developers should consider implementing it:
- Customizable user interface (UI): You can adapt the look and feel of Account Kit to match your brand. You’ll find two UI options in the Account Kit SDK: the basic UI is an easy solution with simple customization for the header, background, and button. The advanced UI gives you more customization options (see below for example).
- Rich analytics: If you use Account Kit alongside App Events from the Facebook SDK, you can get rich, aggregated analytics to help you better understand your audience and their login preferences.
- Facebook notification backup option: If a person chooses to sign into your app using their phone number, but doesn’t receive an SMS, but does have a Facebook account, they can choose to receive a Facebook notification to complete the login process. We built this backup option to help increase your conversion rate by making sure people have more ways to log in if needed.