Samsung surprisingly wasn’t the first company to test the 4K display waters — Sony gets that honor with the Xperia Z5 Premium — but they aren’t crying over it. Neither are we — 4K is sure to cause a huge hit on battery life and performance for just minimal improvement in display clarity.
Samsung feels the benefits of a 4K display right now don’t outweigh the potential negatives, nor does it add much clarity for normal device usage as it already has a ridiculously high Pixel density. But the company’s head of technology Kyle Brown mentioned that they’re certainly looking at the technology for use in the future. They’ll want to take their time, of course, and they don’t want to introduce it until there’s good reason to, like 4K content being widely available.
One thing they are looking at it for is its use in VR. High-resolution displays are key to immersive virtual reality experiences, and any bit of pixel density you can add will go a long way toward achieving that. With Samsung’s foot planted squarely in the VR business we can’t say we’re surprised, but even with that motive to bring a 4K device out they’re not rushing to move on from the current Quad HD standard.