Spotify might soon match Apple Music’s 6-person $15 family plan



Earlier today Apple formally unveiled Apple Music, their upcoming music streaming service. With plans to launch on both Windows and Android, it’s clear they’re gunning for big dogs like Spotify, the current reigning king of music streaming. Aside from social aspects and a live global radio station, Apple Music looks to beat Spotify on price, a very important area for those that have yet to jump into the world of all-you-can-eat music streaming.

Not so much on their individual plans which are both evenly matched at $10 (although Apple Music offers 3 months free, while Spotify charges 99 cents), but on their family plan. Apple Music is only asking $15 to give up to 6 people access to their own personalized music space — a price Spotify only offers to 2 users (50% off for each additional account).

Because competition is almost always a good thing, The Verge is now reporting that Spotify — who already experiments with different pricing structures in various markets — could soon match Apple’s offer. According to Jonathan Price, Spotify’s global head of communications and public policy, Spotify plans on offering up these more competitive pricing plans everywhere “in the near future” although he didn’t offer up specifics.

Spotify only has a few more months to nail down pricing, but with Apple’s billion dollar surplus on hand, how can they possibly compete?

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. Yes !!!! Even more pressure on GOOGLE to offer something similar. Family plan.

  2. It’s been nice knowing you Spotify, Pandora, and All Access. There isn’t anything that can compete with Apple Music.

    1. what makes you say that? have you tried all access? it’s pretty damn great. and, unlike spotify and pandora, google has nearly as much money to throw around as apple does…

      1. After they cut the number of devices you can activate/deactivate per year, I was gone.

        1. I can’t access any of my music on my newest phone or laptop because of the limit. I may cancel my GPMAA account in favor of Apple’s service.

    2. All access is an incredible service. I’m not entirely sure you know what you’re talking about.

    3. Seems like at least half the world does not have apple devices (A little over really) So there is a larger market for non Apple music than there is for it…

  3. If they try to do this they’re just going to hasten their own demise. Lots of articles I read say spotify is bleeding money fast as it has to give most of what it makes to record labels. ( I read 75% in 2012 not sure if that number is still correct ) at the end of the day I see this being another apple / Google slugfest because you know Google isn’t gonna sit back and watch this especially with apple boldly firing shots across their bough by putting an app in their play store.

    Either way we as consumers will win from the competition. :)

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