Folks ordering units from recently produced batches of the OnePlus One will notice that the iconic CyanogenMod branding is not present on the shipping box or the device itself.
An immediate assumption might be that the recent falling out between the two are to blame, but it’s not wise to sensationalize. OnePlus actually addressed the change back in an update post made to the company’s forums a couple of weeks ago (though we weren’t immediately sure what they meant):
As OnePlus continues to grow and plant its flag worldwide, we’ve also decided to unify and conquer. As such, we have recently altered the back covers of all OnePlus Ones to feature a cleaner and more unified look across all region.
Whether that’s wholly accurate or there was more to the decision is for them to know and us to find out, but it is a valid excuse. We imagine the change was quite important for a couple of different reasons:
- Considering the OnePlus ships with different types of firmware in other parts of the world (namely the ColorOS version for China) we imagine it’ll save the company a lot of time, money and logistics headaches to not have to worry about producing the right amount of CyanogenMod-branded devices vs a standard set.
- A company with OnePlus’s infancy has to plant the branding seed early, so it’s important for their product to take on a more unified look no matter where in the world you buy it or which version you buy.
After all, the lack of CyanogenMod branding doesn’t change the fact that it still comes loaded with CyanogenMod (and that you can freely flash CyanogenMod for versions that don’t if you so choose) so there’s much ado about nothing. If anything, we’ll probably have to start considering the CyanogenMod-branded versions as a limited edition set that could net some nice money on eBay someday.
PS: We’re told Silk White models will now have a special small nub on the back to prevent scratching while it’s sitting on rough surfaces, so there’s that. No word on whether existing owners of the Silk White model will be able to order these new back covers, but we’ll sure do our best to find out.