Last summer at Google I/O there were a lot of cool announcements. Google Cardboard was the most surprising and strange thing they showed off, but it turned out to be pretty cool. Unfortunately nothing has come from the strange DIY cardboard VR headset. Until now. Volvo has teamed up with Google Cardboard to get people inside their new SUV.
Volvo has begun sending out black Volvo-themed Cardboard units as a marketing tool. The cardboard goggles pair up with an Android app that takes you right inside the new XC90 SUV. You can see what it’s like to ride in the XC90 in different environments and times of day, all without visiting a dealership. It lacks a little in resolution, but for a few pieces of cardboard and a phone you already own it’s pretty amazing.
We would love to see more things like this take advantage of Google Cardboard. Imagine being able to view the inside of a house you’re interested in checking out, or virtually walking down a street with Google Street View. If you’re interested in trying out the experience you can download the Volvo app and request a Cardboard unit after November 18th. What else would you like to see with Google Cardboard?