If T-Mobile didn’t already show the other guys they know sheer value, perhaps today’s move will make it hard to miss. Magenta has announced a new Simple Choice family plan that gives considerable savings over the competition. A family of four can get unlimited talk, text and data (10GB of which are 4G LTE) for just $100 per month. To give an idea of how that stacks up to similar offerings from the other guys T-Mobile put together a handy little chart:
Not too bad, right? Now for the catch: the offer is only available between July 30th and September 30th 2014, and the plan will only afford you 10GB of data until January 2nd 2016. After that, the plan reverts to 4GB of 4G LTE data (1GB per line) at the same $100 per month, but you’re obviously free to add more where needed.
We’re not sure whether to be happy that T-Mobile is continuing to shake things up with huge moves like this or sad that other carriers can’t follow suit. Either way, this is the type of stuff that breeds limitless competition, and it only results in what’s best for consumers.