May 30th, 2014

Motorola a Lenovo Company

It’s only been operational for barely a year now, but it seems Motorola is finally ready to call it quits on their assembling factory in Fort Worth, Texas. Really it shouldn’t come as much of a surprise. Once churning out 100,00 Moto Xs a week and home to a workforce of about 2,500 workers, that number has since dwindled down to about 700.

The Texas factory was originally built to help get customized Motorola Moto X handsets into the hands of customers faster than if shipped from overseas. Unfortunately, dwindling sales of custom Moto Xs simply couldn’t offset the costs that went into paying for US wages. Motorola President Rick Osterloh went on the record saying that the North American market was proved exceptionally tough to break into and with new parent company Lenovo taking the helm, we’re sure there was little Motorola could do.

So, what does this mean for Motomaker? Well, it’s possible the entire thing will come crashing down, but that doesn’t mean prospective Motorola Moto X+1 buyers should worry. If the Moto G and Moto E taught us anything, it’s that you don’t need someone else to glue down a battery cover when you can simply order your favorite color and do it yourself.

For those feeling nostalgic, you can take one last look in Motorola’s factory via Google Maps Street View, back when it was still operating at capacity. Our condolences to those losing their jobs as a result of this decision, and we wish them the best of luck.

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[The Wall Street Journal]

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