New kid on the block alert: Blu has a smartphone they want to sell you for $300, and it doesn’t look too bad. They’re calling this thing the Blu Life Pro, a 5-inch 720p device that’ll house a 1.5GHz quad-core processor (MediaTek make), 1GB of RAM, 16GB of internal storage, and a 12 megapixel backside-illuminated camera with a whopping 5 megapixels for the front.
The device will launch with Android 4.2 Jelly Bean, though there’s no word on whether or not it’ll ever go beyond that. At this point you’re likely looking at the list of specs and wondering what they could be making so much noise about.
Well, one of the selling points they’re banking on is that this is the world’s thinnest 5-inch smartphone. There aren’t tons of 5-inch devices out there so it’s not like it was terribly hard to claim that feat, but there it is anyway. They’re also touting “Blu Bright+,” the camera technology that will supposedly perform extremely well in low-light conditions. It’s too early to tell if that’s a legitimate claim or if they’re just using buzzwords to try and make it sound better than it really is.
When you think about the fact that you can grab the Nexus 5 for just $50 more, you start to wonder how Blu could hope to win the hearts of those who are educated in mobile technology. We’ll have to keep the microscope fixated on them over the next month to see how they plan to do that, but what you see is what you get. Does this look like something you’d want for $300?