Sony tired of leaks, looks to contain them with signage at workplaces


It looks like Sony is getting a bit tired of all the leaks they’ve had to put up with. Their phones are often fully detailed and revealed weeks and even months before we get an official announcement. They want to put an end to it, though, with some “strict” rules and set of protocols for using unannounced devices ahead of their unveiling.


The sign above has reportedly been spotted in various areas of Sony workplaces with the following messages:

  • Do not use phones without protective cover
  • Do not show phones to individuals outside of Sony Mobile (unless NDA is signed)
  • Do not upload any pictures to social networks, public web pages etc.
  • Do not use 3rd party benchmarking applications

We’re not sure how effective such a poster will be. Even Apple has had trouble containing information about the latest iPhone and iPad wares as of late, and they’re known for their overwhelming secrecy (so much so that one blogger had his house raided after finding an iPhone 4 sitting in a bar).

Samsung has been the luckiest company in recent months, with the South Korean giant able to keep a considerable lid on Galaxy Note 3 details before it was revealed at IFA Berlin (though we did know a little bit about its specs in the couple of days leading up to the event).

Perhaps Sony can reach out to Samsung across the pond and see how they’re able to run such a tight ship. It’ll take some time to see if this new policy truly will help, though the greedy, nosy side in us secretly hopes it doesn’t.

[Digi-wo via XperiaBlog]

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. I’m guessing that sign didn’t work out for them.

  2. Samsung insist on Harakiri for those that expose leaks

    1. *Highlight “Harakiri”*
      *Click “Search Google for Harakiri”*
      *Click on the WIkipedia link*

      Oh my gosh!!

      Well then… I guess we see why no one leaks anything Samsung. LoL!!

  3. It will still leak!

  4. Would this sign be a leak? hrm.

    1. Damnit!

  5. Loose lips sink ships.

  6. Big frinkin whoomp!!! Regardless of leaks, if someone wants their smartphone, they’ll buy it, if someone does not want their smartphone, they won’t buy it, simple as that.Movies advertise months before they are released, no harm in “advertising” a smartphone before it is released.

  7. SONY is so full of S***, they could use any publicity/marketing to increase market share, including this.

    As if any company doesn’t want their brand name discussed, especially when word-of-mouth costs $0.

    Gimmie a break…….

    1. You’ll get your break soon enough, it looks like you’ll get your break in Oct -_-

      1. What you did there, I see it.

        1. Something something piece of that something.

          1. I see you signed your NDA agreements.

    2. “SONY is so full of S***”
      “It looks like Sony is getting a bit tired of all the leaks they’ve had to put up with. ”


  8. What benefit does a manufacturer get by keeping a tight lid on leaks if their product happens to be a great one?

    1. It makes their big fancy and expensive keynotes announcing the product a huge waste of time lol.

      1. Agreed.

      2. Have you ever heard of the Osborne effect?

        1. So that’s what it’s called?

    2. People can actually be excited about a new phone instead of knowing every detail before the launch date. Sales can suffer with all the leaks if consumers feel that the specs aren’t good as they think they should be. Or they feel the design quality is o poor.

      1. versus sales suffering if no leaks happen but during the big release consumers still feel that the specs aren’t as good as they think they should be or they feel design quality is poor…… it will be the exact same scenario…… only one happened at the time of the leaks, and one happened at the time it is announced.

  9. Sounds like an add for Depends.
    Employees should honor their NDA and Sony should terminate employees who can’t.

  10. Every company has such policies and they all get violated by somebody who can’t help but show off that they know something nobody else does. Most end up getting caught and terminated because they’re nowhere near as smart as they think.

    I’ve seen people take pics of prototype phones at their clearly identifiable desks! Or they wisely take a picture at home (forgetting they have geotagging enabled). And there’s always other metadata…

  11. I can put up a sign on my lawn saying “keep off the grass”, doesn’t mean people will pay attention to it. (And no, I’m not some old guy who actually does this, just using it as an example.)

  12. Does it really matter? Some of these companies announce the products weeks before you can even buy it anyways. I’d love for Sammy to take my money and give me a new Note 10.1 right now… even if I knew what the specs were last month, I would still want it now. As a matter of fact, I am going on a road trip oct 2-6 and the tablet wont be available before I go, so I’m thinking about just getting a Note 8 instead.

  13. Trying to zoom into this image is like trying to get out of a black hole.

    From, android phone.

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