LG G2 Korean event gets 20 people injured in free phone stunt


lg g2 balloonsjpg

The last thing you expect to hear out of a promotional event for a phone is that a ton of people got injured, but that’s exactly what happened with LG’s G2 event in Korea. The company filled up hundreds of balloons with helium, and attached vouchers for free G2 units to them before letting them ascend into the clouds. The idea was to allow some lucky random people to find helium-depleted balloons with the vouchers all over the area, though some folks proved to be too impatient and competitive to allow that to happen.

Instead, many got BB guns and attempted to shoot some of the balloons down prematurely. That unfortunate change of events caused about 20 people a decent amount of hurt, according to the Korean Times. It was a neat idea by LG, but it’s something the company won’t be doing again anytime soon. LG cancelled the remaining events in other major Korean cities. And that, folks, is why we can’t have anything.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. OMG…how retarded.

  2. The human race….like crabs in a bucket.

    1. Except you, the enlightened one. Silly hoomans.


    1. It’s amazing the lengths some peeps will go to for X amount of money. In this case it was probably worth a minimum of $200 USD (basing on a contract renewal for a contract discounted phone)

      1. It was probably around $600+ USD. This was Korea and they don’t do subsidized phones.

      2. The phone is still worth $600. You’re just paying a cheaper price because of a contract.

  4. As God as my witness, I thought cell phones could fly

    1. WKRP

      1. Well done. You and I are officially old. Poor Les…

    2. Exactly what I thought when I read the article.

  5. How did they not think this through? It’s not like random people have BB guns with them all over the streets. This was a planned and announced event. It doesn’t take a genius to know that people will try to capture the balloons prematurely. And what’s the best way of taking down a balloon? duh.

    1. I guess I’m as dumb as LG then. I would not expect people to bring a loaded weapon to an event. Obvious is always obvious after the fact

      1. yea it seems as if they tipped people off as to what they would be doing for them to have a BB gun handy. That was probably the real mistake, given them opportunity to prepare for FREE STUFF!

      2. I wouldn’t think of this either, guess that’s why I’m not in PR.

      3. The problem is these companies constantly trying to 1 up each other with marketing stunts. When the Galaxy S4 came out, Samsung held a challenge where you try keep the S4 awake by staring at it for 60 minutes using the Smartstay feature. If you keep it awake for the hour, you win the phone. In the meantime, there would be explosions, motorcycles, construction machinery dropping objects, loud noises, all trying to grab your attention and divert your gaze and thus causing you to lose the challenge. Any multitude of things could have gone horribly wrong at these events. Luckily, nothing happened… or at least that we know of.

        1. Are you kidding?! You’re blaming LG for the absolute greed and stupidity of a bunch of jerk bags? It should have been a light hearted fun event with some people walking away with free phones. Everyone else got to have fun having out and trying/hoping to win. If there weren’t so many worthless idiots out there who consider no one but themselves and thik the whole world revolves around them the event would have been fine. It was a bunch of jacka$$ idiots who caused the problem NOT LG.

          1. LG instigated this situation. When you’re basically throwing money out the window for people without restrictions, you’re bound to have greed take over. It’s thousands of dollars people are fighting over. I’m not saying LG is totally wrong, but they could have done it in a more controlled manner. I’m also not saying LG treated it like a blood sport, but I can’t help but see the similarities to cock fighting. Greed will always be a human trait. Until that’s not an issue, it’s prudent to work around such behaviors.

          2. People being horrendously irresponsible and crazy is absolutely in no way LGs fault. When you have a giveaway at an event you don’t just assume people are going to start pulling out guns to gain an advantage in winning. The people take 100% of the blame. LG did absolutely nothing wrong. Thousands of companies around the world have promotional giveaways on a regular basis.

      4. Why? Do you mean a loaded bb gun to shot down the balloons, specifically, or just in general? I expect other responsible people to be armed, I am.

        1. First of all, it’s Korea. Not United States of America. Secondly, The fact that 20 people got injured proves it was not responsible people. Thirdly, you shouldn’t be discharging any weapon at all in a public and presumably crowded place. But this is turning into a gun rights activist argument.

          1. I agree that you shouldn’t discharge your weapon in public, unless lives are in danger. Anyone there shooting should be arrested (because they weren’t responsible). But I disagree with a blanket statement about all guns/gun owners.

          2. There was no such statement.

          3. “I would not expect people to bring a loaded weapon to an event” is such a statement.

          4. That doesn’t say anything about “all” gun owners. Just like I wouldn’t expect a car to fly into a crowded place. That doesn’t mean I think all drivers are idiots.

          5. LoL!! Grand Theft Auto Flying Car cheat. =.P

          6. i think he means bringing a weapon with the intent to use it. not at a cell phone promo. i am a gun owner and i carry but i agree with jason. the people who caused these injuries did not act responsibly. the problem is you can not judge who is responsible at first glance which is why people who are not responsible end up with guns. not all gun owners are bad but i feel a responsible person wouldn’t do what they did. i also believe if it wasn’t bb guns and lets say rocks were thrown to pop the balloons it still would have been injuries because of the irresponsible people. in all i am saying I BLAME THE PEOPLE… if it wasn’t bb guns they would have done something else to cause the injuries.

        2. **Responsible** people do not discharge their firearms (of any type) in public for the purpose of gaining an advantage in winning a phone.

          1. Your absolutely correct, but I didn’t say they did. I was just saying you shouldn’t expect for no one to be armed because most are responsible, these idiots aren’t.

  6. “You’ll shoot your eye out, kid!”

    1. nope not mine, someone elses. now move i got this ballon in my sights.

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  8. You referred to a ton of people then mentioned 20 of them. Essentially you’re correct if the average weight was 100lbs/person. A Freudian slip or just a normal reference is everyday speaking, but it still worked in your favor.

    1. lol

      1. Yes…LOL…I get the reference with Heimerdinger. You’re really stretching this morning!

  9. i am sure the gunmen had their sights on the ballons… at first. but im sure when the voucher fell to the ground and lets say someone got to it faster than that gunman he thought “oh hell naw!”… and thats injured person number 1. i hope LG gives all of the injured free phones.

    1. I hope anyone who fired off a weapon at the crowded event gets 5-10 years in prison.

  10. hahahaha

  11. That’s why we can’t have nice things.

  12. Zerg rush!

    1. +10000000000000000000000000000000000000
      You win the internet!

  13. Just don’t let the visitors bring BB guns with them, ok?

  14. So they don’t play around in South Korean neither huh……rat-tat-tat-tat them balloons down!!!!!!!

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