Jul 10th, 2013

tmobile invite press event

Here’s just a quick reminder if you were interested in what T-Mobile’s announcing in New York City today. The company’s shindig goes down starting at 2:30PM Eastern time, which is 11:30AM Pacific, and 1:30PM Central. Phandroid is on-hand to cover what T-Mobile calls its “boldest moves yet.” We have a clue of at least one thing to expect — T-Mobile will be making some exciting announcements regarding phone upgrades.

That much was revealed when the company attacked AT&T in its latest ad, ridiculing the nation’s second largest carrier about the fact that it extended its upgrade period to every 24 months instead of the usual 18-20 months the industry typically uses. Of course, AT&T wasn’t the first carrier to do this — Big Red Verizon lead the charge in that horrific change.

T-Mobile’s original press invite indicated the company would be announcing more than one thing, so we’ll have to keep our eyes fixated on the venue in New York City this afternoon to figure out what, exactly, those announcements are. As always, stay tuned to Phandroid as we look to bring you live updates right from the source.

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