Report: Tablets could account for nearly one-third of mobile usage by year end


According to the latest data from Jumptap, the percentage of mobile content usage stemming from tablets is growing rapidly, eating into smartphones’ share. The ad network collected info on its ad network, which reaches 134 million mobile users in the US and 206 million worldwide, and determined that at the end of 2012 18 percent of all traffic originated from tablets. Smartphones accounted for 78 percent, with feature phones making up the difference.

The numbers are slightly disproportionate to actual device demand, with smartphones still accounting for the large majority of mobile devices sold. Analysts don’t see tablets making up more than 10 percent of sales this year, according to TechCrunch. Still, Jumptap estimates that by the end of 2013 29 percent of all mobile content usage will be tablet based.

Jumptap also used their data to make some predictions about future market share for the major mobile operating systems. As has been the case recently, while Android is predicted to remain in the lead, it appears the platform’s period of rapid growth has subsided, with numbers more or less reaching a plateau.

[via TechCrunch]

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  1. I totally agree. Today, I would opt for a dumb-phone with HSPA+/LTE and hotspot functionality and an expensive tablet, rather than wasting my money on high-end phones. These days I only use my phone to place calls, read emails, navigation and as an alarm-clock. Everything else is better on a tablet.

    1. Agreed the larger screens make accessing the web a lot better then on a smaller phone and not everyone wants to carry around a note sized phone.

      Hence why I am still using a Samsung Galaxy Prevail and Nook Tablet they both do everything I need.

    2. I would disagree. I prefer gaming and use of slew of other apps on my note 2. actually since I got my note 2, I’ve rarely used my Tab 2 except for browsing the internet at home.

  2. -Sigh-

    Mobile usage begins with telephony. This chart is WAY OFF.

  3. I use my Nexus 7 for all my travel needs and my Nexus 10 for all things at home. I barely use my phone for anything other than a hot spot and txt. And I use Mighty Text to text from my tablets when I have them in hand instead of using my phone directly.

    1. Sounds like you’re ready for a phablet

      1. Isn’t there something “phabulous” about phablets?
        Just one or two years ago we laughed (and still do) at iSheeps taking pictures with an iPad, but somehow sticking an 8″ pan to your head became “normal”?

        1. I see people walking around with phablets and having to carry them in their hand everywhere, I’m sorry but it has to fit in any of my pockets large or small or no dice. I have a 4.7 inch phone and a 10 inch tablet at home, now I’m not saying 4.7 is my limit but it has to remain pocket able.

  4. 101% market share in 2013 .. pro maths

    1. It’s called rounding

    2. And pro’s like yourself have never heard of rounding, I guess.

  5. I used to use my tablet all the time. I preferred it much more over my phone. After I got the Note 2, my tablet use is very minimal. For the past 3 months, I’ve been putting maybe an hour a week in on my tablet when I used to put in about 10 or more.

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