LG sets goal to sell 75 million phones in 2013


Looking to expand its presence in the smartphone market, LG has set a modest but realistic sales goal for 2013. According to a report from the Korean Times, the manufacturer of the Optimus line of Android devices aims to move 75 million handsets this year. Of those, 45 million are projected to be smartphones.

The figure seems like a drop in the bucket for competitors like Apple and Samsung. The latter just surpassed sales of 40 million for their Galaxy S3 flagship alone, which has been on the market for less than a year. Samsung has set a much loftier goal of 500 million phones sold.

But for LG, it isn’t a bad idea to keep expectations tempered. The Korean company has yet to make a big splash in the mobile industry after a string of missed opportunities and poor decisions. 2012 was a better year for the company with 55 million handsets sold, but LG will need to capitalize on the success of devices such as the Optimus G and Nexus 4 if they want to become a true force in smartphone manufacturing.

[via UnwiredView]

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  1. Heh. Let the mocking begin.

    (Think Nexus 4 production.)

  2. How about they start with producing more Nexus 4’s like they were contracted to do. Its ridiculous how even 2 months into the release, this phone is sold out. And nobody seems keen on taking the blame for this, as if everything is business as usual. Absolute shambles.

  3. How about they start with producing more Nexus 4’s like they were contracted to do. It’s ridiculous how even after 2 months since release, this phone is still sold out of inventory. And nobody seems keen to take the blame for this, as if everything is business as usual. Absolute shambles.

  4. When people ask me what phone I have, I tell them I have a Google Nexus 4. I specifically avoid mentioning that its made by LG. I really doubt they reach this goal.

    1. lol

  5. So I guess they’re ramping up N4 production?

  6. They’re optimus G is a decent product, I hope they reach they’re goal

    1. i usually hate being a grammar nazi, but you should have used “Their optimus..” and “their goal.”…not “they are optimus”. They are not a comic character.

  7. They should probably put jelly bean in their “flagship” phone the optimus g if they plan on that….

    1. The GS3 is just getting it now on AT&T so lets not be to harsh on LG.

    2. Good news for you. It will be coming late February to Sprint. At least that’s what someone higher up in the Sprint Tech told me. I work at Sprint. Just be happy in the meantime that your camera works 5x with the latest update. I hated the device before it did.

      1. I have the Optimus G on Sprint. BTW, your LTE network kicks ass in my suburb of Atlanta! 22kbs down and 10 up inside my building!

  8. I’m really soured on LG… Their past flops, the current N4 fiasco (although there still is no solid proof that all the blame belongs in LG’s lap, where there is smoke…), and after doing research on tvs for my most recent purchase, I found them to be highly over rated in that market.

    Don’t they make washers and dryers? O.o

    1. Same as Samsung, yes :p

  9. They could easily do that if they make the Nexus their #1 manufacturing priority. We all know that won’t happen.

  10. I honestly doubt LG will reach the goal, they made too many big failures in the past that people really do not like or trust LG (in the publics perception LG products are garbage). I have a Nexus 4 and it is a great device. I would say that LG is on par with most other manufacturers now, but the tarnished reputation takes awhile to rebuild. Does anyone remember the LG chocolate (that was the phone where the capacitive button stopped working when it was cold weather). I personally think making a Nexus device was good for LG. But the supply chain management issues that came with the Nexus 4 again hurt their name, I ordered an RMA on Jan 1 and today I’m still waiting for a phone to be shipped out. So if I wouldn’t have other phones lying around I’d be screwed now, and crappy support like this might be a reason I won’t go this route again.

  11. Maybe they already sold 75m nexus 4s. It’s just gonna take them all year to create/disperse that many.

    1. No way, more like 1 million and that’s being optimistic. If a phone doesn’t hit mainstream, expect smaller sales numbers.

      I’ve had friends and family ask me what I thought about “that new Galaxy phone.” No one has ever asked me about “that new Nexus phone.” :/

      1. I was kidding man. I know they didn’t make that much.

        1. Internet sarcasm is a funny thing :p

          1. Oh the lack of italics, hahaha

  12. Yeah when my nexus 4 materializes i will say I’m proud its lg or googles fault they can’t control stock if lg can’t pull off a new handset smoother then there dead in the water

  13. with the help of the upcoming “M” series…

  14. LG can’t even produce a million phones how do they expect to do 40. I lost all respect for LG.

  15. lol at ‘lol’ comments

  16. Unfortunately only 50 million will be delivered…oops.
    Silly production.

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