Toshiba announces the $350 Excite 10 SE


It looks like Toshiba is still sticking it out in the Android tablet game as the OEM has announced a new device for those who want an affordable 10 inch tablet. The Toshiba Excite 10 SE is what they’re hoping will set the world ablaze this holiday season. It’s a 10.1 inch tablet that comes equipped with NVIDIA’s quad-core Tegra 3 processor and will cost just $350.

Toshiba is proud of the device’s slim and light profile as it has been engineered to weight just 22.6 ounces and is only 10.16mm thin. The device will come out of the box with Android 4.1 Jelly Bean, and we imagine Android 4.2 will be on its roadmap at some point down the line.

Other features of the Excite 10 SE include SRS-enabled stereo speakers for enhanced video chat and multimedia experiences. It also has a 3 megapixel rear camera accompanied by an HD front-facing camera. For connectivity, you’re looking at Bluetooth 3.0, WiFi N, a microSD port and a micro USB port (which will be used for both data and charging, thankfully).

We’re only a couple of days away from launch as Toshiba tells us the Excite 10 SE will be available starting December 6th at the Toshiba Direct store. Other “select” retailers will carry the device, as well, so be sure to look around at the likes of Best Buy and Wal-Mart if ordering straight from Toshiba isn’t your thing. Read on for full press details.

Toshiba expands excite family of tablets with new 10-inch modelNew Excite 10 SE Tablet Powered by Android 4.1 Starting at $349.99 MSRP

IRVINE, Calif. — Dec. 4, 2012 — Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the availability of the Excite™ 10 SE tablet, a multimedia-rich tablet with a 10.1-inch touchscreen, powered by Android™ 4.1, Jelly Bean. The Excite 10 SE offers an affordable option for people looking for a powerful and versatile tablet for the home, starting at only $349.99 MSRP[i].

“Our Excite family of tablets continues to grow with options to suit a wide range of consumer needs, from portability and gaming to versatility and power,” said Carl Pinto, vice president of marketing of Toshiba America Information Systems, Inc., Digital Products Division. “We designed the Excite 10 SE to be a full featured tablet that offers a pure Android, Jelly Bean experience, while maintaining an attractive price point.”

The Excite 10 SE features Android 4.1, Jelly Bean, which improves on the simplicity and usability of Android 4.0. Moving between customizable home screens and switching between apps is effortless, while the Chrome™ browser and new Google Now intelligent personal assistant and Voice Search apps makes surfing the web fast and fluid.

Slim and light at only 0.4 inches thick and weighing 22.6 ounces[ii], the Excite 10 SE is encased with a textured Fusion Lattice finish, making it comfortable to hold and easy to carry. The tablet offers a vibrant 10.1-inch diagonal AutoBrite™ HD touchscreen display[iii] plus the NVIDIA® Tegra® 3 Super 4-PLUS-1™ quad-core processor[iv] that delivers smooth web browsing and outstanding performance for games, HD movies and more.

Stereo speakers with SRS® Premium Voice Pro create an optimized audio experience for music, video and games, while providing greater clarity for video chatting via the tablet’s HD front-facing camera. The Excite 10 SE also includes a 3 megapixel rear-facing camera with auto-focus and digital zoom for capturing HD video and photos. Featuring a wide range of connectivity, the tablet includes 802.11 b/g/n Wi-Fi®, Bluetooth® 3.0, as well as Micro SD and Micro USB ports for expandability. The tablet also charges conveniently via the Micro USB port.

The Excite 10 SE will be available starting at $349.99 MSRP for the 16GB model at select retailers and direct from Toshiba on December 6, 2012.

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About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together,  these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc™ and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit

About Toshiba Corporation
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba’s web site

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Not bad though I’d probably get the N10 over this just to support Google’s efforts in it.

  2. I suppose if you want to save $50 compared to a Nexus 10 this might be appealing. Good pricing on Toshiba’s part. This is what makes Android great.

  3. Perhaps this goes to show that the pricing on Nexus 10 is not nearly as aggressive as Nexus 4?

    1. How in the heck do you figure that?!! This is going to be a cheaper version of the Excite 10 (ie: “SE” or “special edition”). It will have lower res cameras than the Excite 10 for starters (3MP/”HD” vs 5MP/2MP), and who knows what else (because they aren’t saying yet). The Excite 10 has a screen with only 1/4 the resolution of the Nexus 10 (1280×800)….which really goes to show you this is in the same class as the Nexus 7. The Nexus 10 blows this right out of the water. SMH. *Edit* It will also not have HDMI out (the Excite 10 does) and has a micro SD port instead of full SD like the Excite 10.

    2. There are a lot of things the Nexus 10 does greater than this tablet so it’s really not wise to compare in that regard.

  4. Why do companies insist on using such an outdated processor? Probably a cost issue. I just wish companies will start using different processors from Qualcomm or Samsung. I feel they could have done better in that department, other than that its a nice Tab for a Nice price. Tegra 4 should have had a release date by now.

    1. They are using it because it’s cheap lol. Nvidia is probably giving great pricing on it considering Qualcomm is selling every single S4 they can make before they come out the fab.

    2. So don’t buy it?

  5. I’ve owned an AT305 since August, and I love it.
    Fast, responsive, smooth and stable.
    As I’ve said elsewhere it takes a long session of playing “Horn” to even warm it up.
    The backlight bleed on mine is forgiven because of the otherwise awesome LCD panel, so a better screen on the new one might be all it needs to be a truly great tablet.

    This also gives me hope that Tosh McTosherton will slide a little JB OUR way too!

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