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With carriers looking to transition to voice-over-LTE technology in the coming years, are calls aren’t the only thing that will soon join data on the next0gen 4G technology. Samsung has been testing LTE Broadcast technology for TV over 4G using a standard known as eMBMS (evolved Multimedia Broadcast Multicast Service. Mobile TV has yet to catch on in places outside of markets like Japan, and it is unclear what Samsung’s ultimate goal is, but the large amount of bandwidth afforded by LTE may make the concept easier to swallow for carriers and consumers. Will mobile TV finally become a desirable service in places like the US? If one company were to push the subject and do so successfully, we’d imagine the world’s most successful smartphone maker would be the one to do it.
Samsung Demonstrates Broadcast Services Over LTE Using Anritsu’s Rapid Test Designer (RTD) and MD8430A
RICHARDSON, Texas, Aug. 3, 2012 /PRNewswire/ — Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, has successfully demonstrated clear reception capabilities of LTE Broadcast services using evolved Multimedia Broadcast Multicast Service (eMBMS) technology using Anritsu’s (www.anritsu.com) Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment.
eMBMS technology allows the LTE network infrastructure to be used for the delivery of broadcast services, such as TV. It enables carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources. Samsung Electronics and Anritsu (two long-time leaders in new mobile technologies) have collaborated to bring this new technology to market.
Anritsu’s RTD delivers a rich set of test features using its fast and flexible flowcharting user interface. The Samsung engineers were able to create the eMBMS demonstration using RTD’s graphical script design to drive the execution of the test simulation on an Anritsu MD8430A LTE signaling tester.
“Anritsu is delighted that Samsung, the world’s largest cell phone maker, has selected the technology-leading capabilities of the RTD and MD8430A to verify the implementation of eMBMS capability in its devices,” stated Kenji Tanaka, Executive Vice President at Anritsu. “Samsung’s demonstration shows how Anritsu’s RTD helps LTE device makers prove their leading-edge technology in an intensely competitive market where reducing the product launch cycle time is critical to success.”
“We have used Anritsu test equipment from the very beginning of our LTE development programs,” said Inyup Kang, Executive Vice President at Samsung Electronics. “Anritsu’s RTD and MD8430A have made a significant contribution to our leading position in the LTE device market.”
I think you meant “our” calls instead of “are.”
So in Korea you can get smartphones with an ATSC antenna and watch broadcast tv. Why not at least start with that? At least we wouldn’t be using bandwidth for that.
Because USA recently went to digital remember? That means you would need to carry around a 2 pound digital converter that needs it’s own 120v power. Here in the USA, companies want maximum profits, and they wont get that with free over the air channels on phones.
Actually an ATSC antenna IS digital. NTSC is the old analog channels.
oh….
Innovation stifled by data caps
Anything cloud based is stifled because of tiered data plans.
I would use it, but with tiered data plans and the extra cost that carriers would want to add for it, I don’t see it being worth while.
sprint already has it…..its called sprint tv I watch live tv all the time on it and in HD its pretty good….although I have a gnex and there’s no lte right now so on 3g its not so good but on wifi it runs pretty good
I’m sure crapple will eventually come out with a patent after Samsung and then claim it as their own
Hmm… Our TV service comes through our internet. We have broadband. So we max at about 10Mb speeds. Not bad. Can barely stream 1080p videos, 720p are fine. I don’t think I want to give that up for LTE. Seeing as the LTE network will be shared, if a lot of people start watching HD 1080p videos the network may slow down.
And what would happen to internet at home? I’d be forced to use my phone. Hopefully Sprint’s 3G will reach a stable 2Mb+ speeds by then. But Now I’m starting to get off topic. LoL!!
Note to Samsung: PATENT IT !!