Mobile World Congress is full of suits and big wigs from several companies in the telecom sect. One of those companies, of course, is Samsung. And one suit from Samsung was Hankil Yoon, a product strategy executive for the Korean company. Yoon’s not fond of sugar-coating, apparently, as he flat-out told CNET that Samsung just isn’t doing well in the tablet market.
Samsung’s strategy has been to bring out as many devices as they can, hoping to capture a large crowd by offering different sizes and features with each device. They say this not only allows them to target as many people as they can, but it allows them to compete with themselves in order to spur innovation and continue to develop new devices which push the envelope.
That it isn’t going well is no huge surprise. They exclusively use Android in this area and Android still owns very little of the tablet market share compared to Apple’s iOS. They may appear to be doing well for themselves against other competitors using Android, but Amazon’s aggressive pricing for their Kindle line has pulled a lot of dollars their way.
Don’t expect Samsung to bow out, though. They’ll continue to revamp their product line in an attempt to stay ahead of the curve and capture the attention of those who are always looking for the latest and greatest.
We can’t say for sure how long they can allow their tablet division to suffer but I’m guessing we won’t see any drastic changes until, at the earliest, next year. Let’s see if they can pick up some steam in 2012 with their aggressive marketing of the new Galaxy Note series.