Ray-Ban Virtual Sunglasses Let You Try Before You Buy, Powered By Texas Instruments [VIDEO]


We swung by the Texas Instruments booth during the “Mobile Focus” night party at Mobile World Congress 2012, and on first inspection, I thought I stumbled upon the world’s chunkiest and ugliest Android tablet. Maybe so, but the Texas Instruments powered tablet was merely a reference device, used to show off the TI OMAP architecture powering an augmented reality app with the help from their development partners.

This custom made Ray-Ban application was developed by a French company called Total Immersion. You can see the novelty purpose of the app while he tries on racing helmets and other goofy accessories, but this Ray-Ban app could have real world value. Most people prefer brick-and-mortar stores when purchasing clothes, but the ability to virtually try on Ray-Ban glasses with this app makes it much more reasonable to consider an online purchase. Or, even to quickly test all the different models before homing in on your favorite few to pull off the shelf. Total Immersion has virtual fitting rooms of all types- take a look at their project gallery.

An app like this can never replace real-world testing/wearing, but at least its a tool that aids in the purchasing process. It can’t tell you how the glasses will fit on your face, rest on your ears, or exactly where they’ll touch the bridge of your nose, but all-in-all it’s a pretty practical application compared with  more far fetched augmented apps we’ve seen in the recent past.

Augmented reality apps have yet to hit it big, and I’m not convinced they ever will, but I have to admit this is pretty neat. Is it a 3D-like novelty tech? I’ll let you decide, but the Texas Instruments rep named a few more implementations being worked upon that sounded rather interesting.

For example: apply the same concept of the Ray-Ban sunglasses scenario to your house and furniture. You could pan around your room, place different furniture and home furnishings virtually around your house and see how they might look. Think of virtually shopping IKEA, knowing that when you finally put the darn dresser together, it will fit perfectly and look beautifully in the alcove next to your bed.

What type of augmented reality apps would you like to see created? Or do you think these types of implementations are more of a fad that will wear off?


Rob Jackson
I'm an Android and Tech lover, but first and foremost I consider myself a creative thinker and entrepreneurial spirit with a passion for ideas of all sizes. I'm a sports lover who cheers for the Orange (College), Ravens (NFL), (Orioles), and Yankees (long story). I live in Baltimore and wear it on my sleeve, with an Under Armour logo. I also love traveling... where do you want to go?

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  1. that guy needs to hold the damn tab straight and stop moving out of pan so much haha

  2. Wow, i actually think this is pretty neat(yes i said neat). I definitely agree that AR is just gimmicky right now, but this could be useful. The furniture idea is pretty cool. Googles new smartphone glasses really need to have some cool augmented reality stuff worked in, like turn by turn navigation on the actual street and info about businesses, like yelp reviews. And then a really big battery so you can actually keep it on all the time.

  3. This is a pretty cool idea and could make online shopping much more advanced.

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