RadioShack announces new Mobile Low Price Guarantee, will match competitor’s pricing


RadioShack has announced a new deal that will guarantee customers purchasing a mobile phone the lowest price in town. Through the Mobile Low Price Guarantee, the Shack will match a competitor’s lower price for any postpaid or no-contract phone on the day of sale or up to 30 days later. To qualify customers must bring a print ad from a competing retailer to a RadioShack store where it will be verified and the discount will be applied. Sorry, but it sounds like online deals and the like are excluded from this particular promotion. Guess it’s time to start scouring the weekly circulars for the lowest price in town.

RadioShack Introduces Mobile Low Price Guarantee for Wireless Phones

FORT WORTH, Texas, Feb. 1, 2012 — RadioShack has introduced a new low price ad match guarantee for mobile phone purchases, giving consumers even more confidence when purchasing their mobile phone from one of the leading national retailers of innovative mobile and technology products,
services and accessories.

Starting now, nearly 4,500 company-operated RadioShack stores nationwide will match competitors’ newspaper and circular pricing on identical postpaid and no-contract mobile phones at the time of purchase and for up to 30 days after.

“In a fast-changing and increasingly complex mobility marketplace, it is vitally important for consumers to have the assurance that they have made the right choice. At RadioShack, customers can find the best, most iconic phones, the top carriers and plans, and friendly, expert assistance, all supported by our new low price guarantee,” said Scott E. Young, executive vice president and chief merchandising officer for RadioShack Corp.

“In this challenging economy, RadioShack is focused on delivering our customers greater peace of mind as they consider where and when to buy this essential tool for navigating daily life,” Young said. RadioShack’s mobile low price ad match guarantee is the newest offer in a compelling lineup of mobility value drivers for consumers. With RadioShack’s Trade & Save program, customers can trade in used working mobile phones and other devices in stores for immediate credit toward their next purchase (read more about Trade & Save at And RadioShack’s new Mobile Product Support provides customers who purchase a phone or tablet in-store with free specialist support to resolve issues with their mobile phones or tablets, available via phone, live chat, email or online forums at no additional cost for the life of the device (read more about Mobile Product Support at

With RadioShack’s mobile low price guarantee*, customers can present a print ad from a newspaper or circular with retail competitor’s lower advertised price for an identical postpaid or no-contract phone in store to a RadioShack associate, who will validate the offer and match the lower price. Up to 30 days after purchase, customers also may present a competitors’ lower advertised newspaper or circular price in store to a RadioShack associate, who will validate the offer and immediately refund the difference. RadioShack’s low price ad match guarantee will not match online offers and does not apply to advertised prices for unactivated handsets. Other restrictions apply. See stores or for details starting Jan. 29.

Kevin Krause
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  1. Of course they won’t match online. Amazon wipes the floor with these guys when it comes to pricing.

  2. I hate Radio Shack with a passion.  I bought a phone there and returned it unopened and they interrogated me for nearly a half hour and then couldn’t return it because of some error.  I called there 1-800 number and they sent me a pre paid mailing label to mail the phone back.  Such a hassle.

    1. How long had you had the phone when you went to return it?

      1. 6 days

  3. But Amazon rarely gives good pricing to upgrades.

  4. Does this mean they’ll match Verizon’s prices on No Contract phones? Verizon is usually $100 cheaper

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