Oct 7th, 2011

As promised, Minecraft Pocket Edition has left its period of Xperia Play exclusivity and launched in the Android Market for all handsets capable of supporting the game. Though Sony Ericsson no longer holds exclusive dibs, they are still issuing a challenge to the Minecraft community to build comedian and Xperia Play spokeswoman Kristen Schaal an in-game palace. The person with the best creation will score an opportunity to hang out with Ms. Schaal and show her the Minecraft ropes. We will try to avoid imagining the awkward interaction that will ensue.

Android Market Link: Minecraft Pocket Edition


Atlanta, GA – October 7, 2011 – Are you a budding Minecraft™architect dying to showcase your construction skills to the world? Then get ready for the build of your life.

Today, Sony Ericsson issued a challenge to the Minecraft community to build something extraordinary for comedian and Minecraft newbie Kristen Schaal. The winner will win a trip to New York to meet Kristen while claiming Minecraft master bragging rights.

“We know there’s a dedicated Minecraft community out there and by issuing this challenge, we’ll see how they showcase their creativity and skills for the ultimate Minecraft building project,” said Peter Farmer, Head of Marketing, North America at Sony Ericsson. “I can’t wait to see what kind of captivating designs and pixelations the North American Minecraft community create for Kristen.”

“I’ve always had a soft spot for gamers, so the chance to do something with Xperia™ PLAY gamers, and Minecraft gamers in particular, was something that I was totally into,” said Kristen Schaal, comedian and Minecraft newbie. “Plus, I am looking forward to having the world’s largest collection of giant, pixelated buildings.”

The “Build for Kristen” contest starts October 7, 2011 and will run through November 7, 2011. A representative of Mojang, the indie game developer studio based in Stockholm, Sweden that created Minecraft, will be part of the judging process. For more contest rules and prizing details, all Minecraft enthusiasts can go to www.facebook.com/buildforkristen.

The Xperia PLAY 4G Kristen Schaal Minecraft video can be accessed in the US through Sony Ericsson’s YouTube Channel: http://www.youtube.com/sonyericsson and http://www.youtube.com/watch?v=aiHLbMXv6dE.

For more information, about the “Build for Kristen” promotion, please go to: facebook.com/BuildforKristen

Minecraft™ is a game about placing blocks to build various structures and is one of the fastest growing game franchises in history, with more than 14 million registered users and more than 50,000 new players joining every day.

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