No, I’m not talking about how they’re shaking the game up by announcing so many cutting edge devices that will be heading our way sooner rather than later. I’m talking about Motorola’s handset division actually making a move: out of Chicago.
According to Bloomberg, they want to leave the region and create more of a standalone image for their mobile devices division to “shake up the business”. They haven’t decided on a location, but that will all be taken care of by the end of this year according to Sanjay Jah, Motorola’s co-CEO.
It’s said that Jha is making this move to better position themselves to take on top mobile hardware manufacturers (in the US) RIM and Apple. I’m not yet sure how moving headquarters can be used as a strategy or tactic to better position themselves in this smartphone war, but then again, I’m not the CEO of Motorola.