Nov 18th, 2009

Well look what two little buggers we found in the pocket of a marsupial this morning:


The HTC Hero and the HTC Tattoo! Aren’t you glad to see that I’m spending my valuable time photoshopping phone-holding robots into the pouch of kangaroos? What has my life become!

Fortunately for us, other people have been much busier. In a press release today, HTC announced that the HTC Hero and HTC Tattoo are now available at Harvey Norman for about AUD$799 and AUD$599 respectively. Harvey Norman will be the immediate launch partner in terms of retail distribution, but more sources will be added moving forward. For non-australians unable to deduce who the heck Harvey Norman is, it isn’t some guy selling used phones out of his garage but rather one of the countries largest retailers. Check out the Harvey Norman website for proof.

I sensed (pun!) one awkward thing about this whole launch – the actual press release. They announced the phone as if they were launching this phone for the first time and made no mention of its previous existence. I understand they want to treat this like a new launch but, with how long the Hero/Tattoo have been around, it just seemed a bit weird. Decide for yourself:


Sydney, Australia – November 18, 2009 – HTC Corporation, a global leader in mobile phone technology and design, today unveiled two new handsets – the HTC Tattoo and Hero. These devices join HTC’s innovative range of handsets developed under the HTC Sense™ philosophy and technology.

“These two new handsets are focused on personalisation and accessibility – hallmarks of the HTC Sense experience,” said Anthony Petts, Sales and Marketing Director ANZ, HTC Corporation. “The phones are equipped to directly reflect the user’s mood, aesthetic and natural communication patterns. They are the manifestation of HTC’s research and observations of human communication interactions and needs, joining a family of HTC phones designed specifically around user specifications.”

HTC Sense
HTC Sense is focused on putting people at the centre by making your phone work in a more simple and natural way. This experience revolves around three fundamental principles that were designed by quietly listening and observing how people live and communicate: Make it Mine, Stay Close and Discover the Unexpected.

• Make It Mine
Make It Mine, is about personalising your HTC phone, making it your very own. To do this, HTC encourages you to dictate and organise how you want to access the people and content in your life in a way that fits best for you. For some, this means adding glance view widgets that push content like twitter feeds and weather to the surface while others may want quick access to business-focused information like email, calendar and world-times. HTC is also introducing a new profile feature called Scenes that enables you to create different customised content profiles around specific functions or times in your life.

• Stay Close
Today, staying in touch with the people in your life means managing a variety of communication channels and applications. HTC Sense integrates these communication channels and applications into one single view, enabling you to stay closer to your important people. With HTC Sense, friends’ Facebook status updates and photos along with their Flickr photos are included alongside their text messages, emails and call history in a single view.

• Discover the Unexpected
Many of the most memorable moments in life are experienced, not explained. HTC Sense provides a variety of simple yet innovative experiences on your HTC phone. It can be something as basic as turning the phone over on the table to silence the ring or as simple as improving the smart dialler for making calls quicker. HTC Sense also includes perspectives, a new way of viewing content such as email, photos, Twitter, music and more in different ways.

HTC Hero
HTC Hero continues HTC’s leadership in cutting-edge design that focuses on introducing a variety of distinct devices to represent your own individuality. Boasting bevelled edges and an angled bottom, the HTC Hero is contoured to fit comfortably in your hand and against your face while you are on a call. The HTC Hero is built to last, beginning with an anti-fingerprint screen coating for improved smudge resistance and a longer lasting, clearer display.

With its 3.2-inch HVGA display, the HTC Hero is optimised for Web, multimedia and other content while maintaining a small size and weight that fits comfortably in your hand. It also boasts a broad variety of hardware features including a GPS, digital compass, gravity-sensor, 3.5mm stereo headset jack, a 5 mega- Pixel autofocus camera and expandable MicroSD memory. HTC Hero also includes a dedicated Search button that goes beyond basic search, providing you with a more natural, contextual search experience that enables you to search through Twitter, locate people in your contact list, find emails in your inbox or search in any other area.

HTC Tattoo
With HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.

The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket. You can also further customise the physical look of the phone to suit your individuality. For AUD29.90, you can design and purchase your own unique cover, or search and select from popular cover designs from Garskin. More details can be found at

HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 megapixel autofocus camera, 3.5mm stereo headset jack and expandable microSD memory.

Pricing & Availability
Harvey Norman is the exclusive mass retail partner for the HTC Hero and Tattoo for the immediate launch period. Further retail distribution channels will be announced in due course. The HTC Hero will be available for a RRP of AUD$799 and Tattoo will be available for a RRP of AUD$599.

Agree/Disagree? Any Aussies out there about to make a kangaroo jump at this?

local_offer    HTC Hero  HTC Tattoo